Specificity In Marketing GONE WRONG!

Engineering Your Funnel, Optimizing Your Funnel

Specifics sell. Vague generalities do not.This is an accepted and well-established marketing principle. And for good reason.Specificity, used correctly, makes your marketing message more believable.Yet, when applied incorrectly, specificity can actually damage the...

The Infomercial Secret Of The “Unique Mechanism”

Engineering Your Funnel

Quick Navigation So What Is The "Unique Mechanism"?How The "Unique Mechanism" Works...5 Real-World Examples Of "Unique Mechanisms"3 Types Of "Unique Mechanism" You Can Use... In saturated and competitive markets, detailing your product's "Unique Mechanism" is...

The Hierarchy Of Value For Info-Products

Engineering Your Funnel

My view of how to effectively present and package info-products and content has changed radically over the last year… Because, how you package and present your “information” and content determines how valuable prospects perceive it to be, what...

Bruce Lee Can Help You Transform Your Traffic Strategy

Optimizing Your Funnel

Guest author, Shawn Twing, is responsible for Marketing Funnel Automation’s traffic generation strategy and is a member of the MTAM faculty. Martial artist, actor, teacher, and philosopher Bruce Lee died seventeen years before the debut of the world wide web, yet he...

Why you need GOOD front-end Pizza

Engineering Your Funnel

Guest author, David Perrera, is MFA Director of Sales. For the majority of my life I have called the state of New Jersey my home. New Jersey is known for its mobsters, high taxes, and really really good pizza. It’s also home to the greatest football team ever created,...