When I was younger, I hated reading. My sole objective in high school was never to bring books home. Of course, it was no surprise when not a single college wanted anything to do with me. Off to community school I went. Today I love reading. I read everyday. Usually,...
December in Baltimore is no fun. Living in South Florida for the past ten years, I’ve come to view windy, 40 degree weather as the equivalent of torture. It should be illegal. I was there to meet with a couple of divisions of Agora, as well as take a dozen...
It’s called Average Cart Value (ACV). Sometimes, Average Transaction Amount. Regardless, it’s the average amount of money a new customer spends with you on the first transaction. It’s one of the most valuable and useable metrics in all of direct...
For Part 1 – go here. Onward. As Clayton began to share his “million-dollar marketing outline”, things got intense… “Before anything else, you have to seize your prospect’s attention! You have to stop them in their tracks. Like...
When Clayton Makepeace took the stage at MFA Live 2017 a few weeks ago, the audience went wild… Then, within minutes, went dead silent. It’s not often a legend in the world of direct response marketing shares his method, step by step, for writing...
