Editor’s note: MFA is pleased to share today’s article from guest blogger Daniel Levis. When Todd asked me to school you on email subject lines, I figured, “This’ll be interesting..”. You’re a savvy crowd. Hip to the basics. So when I...
Editor’s note: MFA is pleased to share this article from guest blogger, Justin Devonshire. Let me quickly reveal a fallacy you may be victim to. There is no such thing as mindset ‘blocks’ when it comes to overwhelm. A ‘blockage’ is simply an unwillingness to do...
Going to the dance without a partner means you could do a lot of standing around, watching everyone else. The same thing holds true as you grow your business. Without good partners, you are going to end up watching everyone else a lot of the time. So if you don’t have...
There was a time when we were running ads in a variety of Facebook campaigns. One of these ads targeted the audience of a very well-known personal development person. It was brought to my attention that our ads were being questioned in an online Facebook group. The...
It’s a beautiful thing. Numbers, that is. Data. I love that it’s all so scientific. And the beautiful thing for those of us in the direct response business is that it’s not just institutional advertising. You run an ad, and then you see the response; you see how the...
