You are not your prospect. You are not twins. This is one of the biggest problems marketers create for themselves. They write and design copy, webpages, blogposts, products, and more, all while thinking from their own perspective, not from the perspective of their...
Editor’s note: MFA is pleased to share this article from guest blogger, Lisa Sasevich. Part of my expertise lies in recognizing systems and patterns, breaking them down, figuring out how they operate, and then teaching others how to replicate those systems in...
That is the headline one of my MFA students shared with me. He wanted to know if it was a big idea. My answer? Yes, it IS a big idea. It’s brand new, totally unique, and different. I’ve never heard of anyone else talking about an 84-year-old secret in a silent film....
Sometimes you want to compare apples to apples. And sometimes you want to compare them to oranges. In a recent article we talked about how to set up a frame of reference when telling your prospects about the price of your product. We’ll explore that concept a little...
Despite what many people may believe, the majority of extremely successful online marketers do not use a trip wire. Even though they often teach YOU to use one. Here’s why I don’t think it is always the best strategy to use. Look at offers from people like Rich...
