Got a small list? Maybe you need to make a mess!

I often hear marketers talk about how small their list is. Look, your list may not be as big as a “guru’s” list. That’s OK. It’s time for you to look at it a little bit differently. Let’s say you have around 700 people on your list. That’s not a small number. Picture...

It has to be over the top, or it won’t work

On the white board on the wall to the left of my computer, it says FOCUS ON CRAFTING KILLER OFFERS. What makes for a killer offer? First, it should be brief and straightforward. After your prospect has finally decided to buy your first, tripwire offer, you don’t want...