Creating the right kind of video for your upsell is often a stumbling block for marketers. Remember that the upsell is where you start to make some money. The problem is that many marketers treat the upsell the same way they treat the main sales letter. After reading...
Social proof. Everyone knows that you have to have it if you want to convert like crazy. And let’s say you have a client who just loves working with you. They even write a great 3-paragraph testimonial that totally knocks it out of the park, and you just know it will...
Editor’s note: Today we welcome MFA Strategist, David Perrera as our guest blogger. On my live Blab! the other night one of our superstar clients, Eddie Coleman, was on with me and asked, “What characteristics do you see among your clients who are really able to...
Have you ever wondered what happened to the change in your pocket, only to discover that you had a hole? Running split tests is like finding that hole, and then fixing it, so you don’t keep tossing away your money. The problem is that many people don’t know how to do...
During one of our coaching calls, one of my clients was struggling to figure out who else might be interested in her message and product. She felt like she had already tried the obvious choices, and she wanted to know where else she could try. Her niche is about how...
