The Direct Marketer’s Method For Content Marketing

Engineering Your Funnel

In early 2015 I was invited to a mastermind meeting in Chicago. Within minutes of arriving I realized I was the odd man out. I was the only pure direct response marketer sitting around the long, rectangular conference table amongst a group of primarily bloggers and...

Avoid these 4 pitfalls to maximize your sales

Optimizing Your Funnel

When you are crafting upsells from your main offer, there are several pitfalls you need to avoid in order to maximize your sales. I will show you how to implement these tactics the right way instead! Know where your “bump offer” comes, and how to price it. (See this...

The correct way to create a BUMP!

Engineering Your Funnel, Optimizing Your Funnel

In this back-and-forth conversation with one of our coaching clients, we are talking about the “free plus shipping” offer that has become popular recently. If you don’t do this right, the whole thing will fall apart! Client: I want to use Facebook ads to send people...

Your success hinges on your client’s best interest

Optimizing Your Funnel

When it comes to doing business, it is absolutely critical to put your client first. Always appreciate them and never take them for granted. Below is an excerpt of a coaching call I did with my high-level clients, where I share with them how to do this well, and why...

Failing at Social Media? Here’s WHY.

Optimizing Your Funnel

MFA is very excited to introduce you to guest blogger, Mary Agnes Antonopoulos, an expert in organic social media. She is so well-respected by some of the biggest names in the industry, she doesn’t even need a website to stay busy! Check out her live event...