If you really know your topic, you need to share it. So on the one hand, you need to be what I call “prolific”. That means that you need to be constantly creating something new for your customers and prospects. Always writing and creating new material, both...
Have you ever imagined actually finding a message in a bottle on the beach? It would be cool, right? But if you were to open it, you would find that the message isn’t for you. What do you do with it then? This is an excerpt from a coaching call with some of our...
When direct response marketers fail, it’s often because they don’t understand how to calculate what they can afford to spend on the front end. In fact, they think that the front end is where they make their sales and profit. This is just plain wrong. The front end...
As a teenager I worked in a health food store in Freehold, New Jersey. It was a great part-time gig for me since I was passionate about nutrition and supplementation. One day a mother and her son, DL, came into the store with questions about the son’s nutritional...
Editor’s note: MFA is pleased to introduce you to today’s guest blogger, Danny Iny, from Mirasee You’ve read them before. Blog posts, web pages, and ebooks so generic, they could’ve been written by anybody. Or worse, they read like a textbook: full of...
