Starting in my early twenties, I worked at a chain of health clubs in New Jersey. I stayed there for almost thirteen years. Throughout that time, I learned and studied salesmanship under a master salesman. It was there that I first learned about key sales tactics: the...
When I was a teenager growing-up on the Jersey Shore in the late 80’s, I’m embarrassed to admit, life was all about three things: Weight training and “getting jacked” Baby oil mixed with iodine for the perfect tan Amping-up my car stereo for the loudest, deepest bass...
I wouldn’t say it was a secret conversation. But, it was certainly a private conversation. It was a call between my friend, Rich Schefren, and one of the foremost experts on the topic of persuasion and influence in marketing. Let’s call him Rodney....
In the first part of this short series of articles, I talked about why you need to know what your competitors are saying in the market, so you can begin to understand your market’s level of awareness. In the second part of this series, I shared the pyramid for...
I started our conversation about market awareness yesterday when I shared part of a coaching call with our highest-level coaching clients, the “Mentor to a Million” program. I first shared how important it is to understand the message that your competitors...
