An incredibly important part of your funnel – that you just simply have to get right – is understanding marketplace sophistication. Without this understanding, you won’t be able to captivate and engage your prospects, and you won’t be able to turn them into paying...
Education-based marketing – or EBM – is the basis for all of our marketing efforts at MFA, and the core of everything I teach my coaching clients. It’s what will put cash in your pocket (and in your bank account!). Below is a transcript of part of a...
In Marketing 101 we learn that it is important to tap into your prospect’s emotions because that is how we make buying decisions. These emotions include fear (financial collapse, poor health, impending doom of some sort), as well as desire (wanting to belong,...
Yesterday you learned a bit about the unique mechanism in marketing The unique piece, part, component, aspect, process, or system within your product or service that delivers the results and fulfills the marketing promise for the prospect. And how – when used...
It was 1988. Arthur Bach was worth over 750 million dollars – old family money, all inherited. He lived in a palatial, Trump-style apartment on Park Avenue in Manhattan. Required pampering around the clock by white-gloved servants. Refused to go anywhere without being...
