Yesterday we discussed Stage #1 of the E5 Funnel Architecting Framework – Examine. You’ll recall: It’s by no means pretty or sexy… But, as I said, Stage #1 is where the magic begins when creating a profitable marketing funnel. Because...
Today I want to begin to share with you the most reliable and predictable way I know to engineer a wildly profitable marketing funnel. It’s a process that’s been developed, honed, and darn near perfected over the last 24 months as I’ve...
You’ve heard of the Google Slap, right? That’s where Google boots advertisers out of their Adwords system for doing something Google deems “bad”. But, what about the other Google Slap? The Google Slap that regularly happens to marketers with a...
Over my years of being in the direct response marketing industry, I have learned some valuable lessons, that have completely changed the way I run my business. At MFA Live, I shared a series of the most important marketing lessons I have learned by being friends with...
I was recently propositioned by an excessively perky, enthusiastic high school student. Let’s call her Mindy. Wearing some sort of school club t-shirt, and oozing school spirit, she immediately struck me as one of those kids who will be the next class...
