Try this at the end of your next VSL, sales letter, or series of marketing videos. Some copywriters refer to it as “The Friendly Ultimatum”. I like to call it the “Friendly Nudge”. It’s a method of pushing on-the-fence prospects off the...
“Never underestimate the task at hand when it comes to moving prospects to buy. It takes extreme, extraordinary measures to compel people to act.” ~Todd Brown Wow! MFA’s first-ever large-scale live event was a total success last week! MFA Live 2015 had attendees...
You’ve heard it before: use emotional triggers in your copy in order to get your prospects to want to buy from you. But it’s not easy to focus on just ONE emotion. And that emotion must support the ONE Big Idea at the core of your marketing message. Through using this...
Do you remember when you were in school, and you missed a few days in a row? Maybe you were sick, or you attended a special family gathering. When you got back to school and went from class to class, you began to feel panic rising in your stomach as you went through...
When I go out hunting, I bring only a camera; no gun. I’m just looking for some evidence of wild creatures in the woods, so I can go “oooh!” and “ahhh!”, and show off some great pics! People who really know what they are doing know how to look for signs of the...
