The moving trucks and mini-vans clog the streets of Boston, and many other cities, at this time of year. You can tell exactly what is going on: College student move-in time! Usually accompanied by parents who take turns standing watch over the piles of stuff, while...
The most common mistake marketers make – which leads to your prospect not understanding, and then leaving your page – is confusing the difference between features and benefits. Remember that “a confused mind does not buy”, and if your prospect...
According to Vilfredo Pareto — the Italian sociologist known for his 80/20 principle — marketers are either one of two types of thinkers…These types, which he wrote about in French in his famous book, Mind and Society, are: rentier and...
Click here.Go there.Do this.When it comes to the copy marketers use for their call to actions (i.e. buttons, links, etc.) throughout their marketing funnels, often the wrong action gets amplified.”Download your PDF”, “Watch the video”,...
“To grow your profits, your number one job is to…”That’s how Clayton Makepeace, the highest paid working copywriter, kicked-off one of the most valuable tips shared all weekend.We were sitting around a rectangular boardroom table in one of the...
