Over my years of being in the direct response marketing industry, I have learned some valuable lessons, that have completely changed the way I run my business. At MFA Live, I shared a series of the most important marketing lessons I have learned by being friends with...
When I go out hunting, I bring only a camera; no gun. I’m just looking for some evidence of wild creatures in the woods, so I can go “oooh!” and “ahhh!”, and show off some great pics! People who really know what they are doing know how to look for signs of the...
What if there were no way to track your conversions? Would you know what is working – or not working – on your website or landing page? Would you know if your chosen search terms are sending you visitors? Would you know if your ads are sending you...
Do you realize how important it is to segregate your email list based on whether or not someone is a customer or a prospect? The offers you show them on the back end make a huge difference in what kind of response you get. Don’t make customers the wrong backend...
The moving trucks and mini-vans clog the streets of Boston, and many other cities, at this time of year. You can tell exactly what is going on: College student move-in time! Usually accompanied by parents who take turns standing watch over the piles of stuff, while...
Click here.Go there.Do this.When it comes to the copy marketers use for their call to actions (i.e. buttons, links, etc.) throughout their marketing funnels, often the wrong action gets amplified.”Download your PDF”, “Watch the video”,...
