11 Steps For Dominating Your Niche This Year

Part 2

Hey it’s Todd,

In Part 1 of this post, I gave you seven points to dominate your niche and knock over your biggest competitors by delivering superior marketing…

Today, I’m giving you the remaining five points from my 11-Point Competitor Analysis…

Remember, these are the SAME points I’ve used to help me craft dozens of multi-million dollar marketing campaigns.

Without further adieu, here they are for you:

7. Your Competitors’ Benefit Statements

Claims are statements associated with facts about the product or service…

Whereas benefits statements are more focused on what those claims mean for prospects. 

Meaning that they’ll be able to sleep later…

They’ll wake up with less back pain…

They’ll have a better relationship with their spouse or their partner.

Benefit statements are about what the product does for the prospect, not about the product features itself.

8. Their Deliverables

What comes with their main offer?

If it’s an info-product for example, are they giving videos?

Are they giving audios, PDFs, cheat sheets, worksheets, software, etc?

9. Their Price and Terms

Their price point and terms are incredibly important for you to note. Is the price point higher or lower than yours?

What are the specific terms?

Is there a payment plan?

A monthly fee?

Is it a lifetime subscription?

10. Their Premiums (AKA Bonuses)

Are they offering digital or physical premiums?

Do the premiums address an additional problem the prospect might have?

Do the premiums appear to provide any real value to prospects?

So many average marketers slap together bonuses because it’s what they think they’re “supposed to do”…

They key is offering premiums your prospects would actually pay money for. Often times prospects will buy your offer just to get their hands on one of your premiums.

Master this and your conversions can double, or even triple.

11. Their Risk Reversal

Does your competitor offer any guarantee? Is it a 30-day guarantee?

Is it a 100% money back guarantee?

Bottom line: is the guarantee compelling, and does it incentivize the prospect to buy?

Identifying these 11 points is a prerequisite for engineering a profitable marketing funnel!

If you want to knock it out of the park, don’t write a single line of copy until you’ve done this analysis.

Yes, this process takes time… and most average marketers simply aren’t willing to invest the effort.

And therein lies your advantage!

Invest time in doing this and you’ll see high conversions, more revenue, and ultimately… a chance at finally dominating your niche this year.

Enjoy,
-Todd

11 Steps For Dominating Your Niche This Year

Part 1

The easiest way for you to claim the title of “800 pound gorilla” in your niche is to obliterate your competitors

The best way to do that is to understand exactly how your competitors are communicating with prospects… so you can deliver superior marketing.

That’s why today I want to give you the first part of my 11-Point Competitor Analysis.

You’ll identify two things with this analysis:

Offering “Bonuses” Hurting Your Conversions?

Here’s something I see many average marketers doing these days…

And it’s seriously hurting their conversions…

Premiums (more commonly referred to in the internet marketing community as “bonuses”) have the power to drive conversions.

Premiums have the power to increase sales… Big time.

But only when they’re done correctly!

Easiest Way To Double (Or Triple) Your Conversions

Imagine I’ve asked you to sell two cars for me…

One is a brand new 2018 gun-metal Jaguar F-Type coupe…

It’s gorgeous, fully loaded, and outfitted with every bell and whistle.

Value: $90,000.

The other car is a discolored 1973 Volkswagen Thing…

163,000 miles with original parts and no air conditioning.

Oh, and it has a blown gasket.

Value: $7,500.

My instructions to you…

Sell each car for $30,000.

Prospects Buy When You Handle Their Baggage…

Today, I want to show something that could torpedo your conversions if you’re not careful…

All marketing funnel messaging must begin with an understanding of the prospect’s relevant beliefs, opinions, attitudes, prejudices, and pre-conceptions as it relates to their problem…

Before crafting a single piece of copy, a VSL script, or an email…