Average Order Value (AOV): The average amount of money a new customer spends with you by the end of your marketing funnel.
* The key to being able to afford more customers - 0:14
* How to make the game of customer generation easier - 0:47
* What to monitor instead of sales conversion rate - 1:20
* The only time we use sales conversion rate for anything - 2:19
* Effective marketing comes down to these three things - 2:38
* The single most important customer acquisition mindset to have - 3:30
* Two parts to customer value - 4:18
* How to know what you can spend to get a new customer - 6:12
A marketing message without PROOF is nothing more than a string of claims.
Granted, you need to make claims in your marketing (i.e. benefit statements and promises of results), but… you need to backup every claim with proof, with evidence.
The proof is what transforms typical claims into believable facts.
Ideally, every claim you make about what your product does should be supported by AT LEAST one proof point, if not two or three.
And, the bigger the claim, the bigger your proof needs to be.
In fact, no one claim should be bigger than your biggest proof point.
To get your wheels spinning, here’s a list of different types of proof points you can use to support your marketing claims:
This is Damian, my partner and COO at MFA.
In the back of the room, out of the picture, is Teddy, our CTO.
Off to the side is Cat, our Executive Admin.
Taking photos is Josh, our Lead Creative.
And there’s a whole slew of people on our team working diligently behind then scenes.
Having good, solid people around you is at the foundation of every thriving entrepreneurial venture.
I believe having the right people “on the bus” is even more important than having just talented people.
This game of being an entrepreneur is a journey. One that never ends.
And there’s something special about being on it with people who all care deeply about the same things.
Copy — what you say and how you say it in your marketing — is obviously at the foundation of whether you end up with a message which converts or not.
But, what most entrepreneurs have been taught is good copy… is not.
Good copy doesn’t read or sound like copy.
Good copy doesn’t feel like, or come across, as a sales pitch.
Good copy doesn’t simply spew an endless tirade of claims.
And good copy doesn’t feel hyperbolic or exaggerated.
I’ll tell you what I taught David, in just a second.
Fact is: Most entrepreneurs will never see revenue like this. Annualized, it’s over $3.5 million a year.
Why won’t most ever hit this level?
Because most never learn how to engineer a legit marketing message which converts masses of cold prospects into buyers.
Sure, lots of online entrepreneurs and marketers have learned how to set-up a funnel, publish pages, write a headline, present upsells, etc. All stuff that certainly can help produce an ordinary amount of sales.
But, most online entrepreneurs and marketers have never been taught the most critical conversion skill… the skill mandatory if you want to put up big money — how to communicate a message which produces demand for a product and drives large throngs of prospects to buy.