This is one of the slickest and savviest ways to increase your order form completion (and boost your sales) without changing anything else.
It’s a tactic I call “The Mock Coupon Code”.
Let’s say your product is $997, but you’re giving a special offer of $497 today.
But, the pricing is irrelevant…
Many marketers make the mistake of thinking that the job of their lead magnet is to simply generate the greatest number of opt-ins or leads…
…and so they use an disconnected lead magnet.
The first 350 to 800 words of your marketing message have a tremendous impact on your sales and your conversion rate…
…and it can make or break whether prospects ever even see your offer let alone, buy it.
Get those first words right… and you’ll make more sales and more money without having to change any other element of your entire marketing campaign.
I’ve read virtually every recognized book on goal-setting…
I’ve tried all kinds of software applications…
It really wasn’t until I made this shift that the goal achieving process became manageable and successful for me.
Is imprecise prospect perspective (IPP) murdering your conversions?
IPP happens when a marketing funnel is built without taking into consideration the current feelings, perspective, attitude, and beliefs that prospects have toward their current circumstance, or problem.
When any element of your promotion (your tone, your language, your verbiage, your copy, your promise, or your story) contradicts your prospect’s feelings when they enter your funnel, that’s imprecise prospect perspective…
In Part 1 of this blog post, I told you how Google helps your competitors steal your new customers from you if you trigger The Google Marketing Slap.
The only way to prevent a Google Marketing Slap is with a Unique Mechanism™.
A Unique Mechanism is nothing more than the unique piece, part, component, aspect, process, or system behind your product or service which makes your product work.
Have you heard of the “Google Marketing Slap”?
If you haven’t heard of it, it’s likely robbing you of a significant amount of new customer sales.
Here’s how it works:
I had a “solopreneur” mindset for a long time…
I thought being a solopreneur was what was going to give me the result I was looking for.
I thought it was the answer to the “lifestyle business”.
I thought to myself:
“I don’t want a team.”
“I don’t want to have to manage people.”
“I don’t want a BIG monthly overhead.”
“I want a streamlined, lean, mean business where it’s me and one or two other people and everything is going to be great!”
Well, the reality is that for most entrepreneurs…
Today we’re getting knee deep with direct response marketing (as usual).
We’re going to be talking about the deep strategies, the deep tactics, we’re going to talk about the stuff that others just don’t touch on.
Plus, I’m going to be brutally honest with you about everything in this post.
Today’s post could be worth it’s digital weight in gold for you.
Do You Misuse This Potent Marketing Strategy?
Because today, I want to talk about what I feel is a misunderstanding, a misapplication of one of the most powerful marketing strategies that we have at our disposal.