Burned Ad Spend, Bored Prospects, And Bland Marketing Promise?

You already know having an irresistible offer will make or break your ability to drive sales through your marketing funnel…

However, an incredible offer is only half the battle.

Because if prospects don’t engage with your marketing content, they’ll NEVER see your offer – doesn’t matter how over the top it is…

You’ll burn ad spend, bore prospects, and of course… make no money.

That’s why lacking a big overarching promise of the payoff prospects are going to get by going through your marketing funnel is a common issue destroying conversions for many novice marketers.

Most novice marketers don’t understand that there’s a difference between the benefits and “the promise” of a marketing funnel.

Benefits are what the features of your product/service actually DO for the prospect…

What they’ll change for the prospect… How they’ll enhance life for the prospect, etc.

But a big promise is really a big “claim” that you’re making for what’s about to happen for your prospects as they go through your marketing funnel.

Think of it as the big outcome, or the big payoff for engaging with your marketing funnel content.

So, when it comes to the engineering of your marketing funnel, you need to start by asking yourself…

“What’s the biggest promise I can make to prospects just for consuming the content inside my funnel?”

What’s the biggest outcome prospects will reap simply by engaging with your marketing content?

The best (and easiest) way to craft this big promise for your marketing funnel is to ask yourself

“What is the most powerful desire my prospects have as it relates to the solution they’re looking for?”

And of course, you’ll have a big overarching promise of what your product/service does for prospects, and how all of the different features of the product deliver that…

BUT your content needs to have it’s own big marketing promise in order to persuade prospects to engage with your marketing!

There’s another great way to look at this:

If you could wave a magic wand, granting your prospects any wish as it relates to the solution that they’re looking for…

What would the ideal outcome be?

You want your big promise to be as close to that fulfillment of their wish as possible.

Does your marketing funnel begin with a big audacious promise for the value prospects will receive simply by engaging with your content?

When you have that big promise, your prospect engagement soars, bringing your conversions along for the ride.

Enjoy,
-Todd

11 Steps For Dominating Your Niche This Year

Part 2

Hey it’s Todd,

In Part 1 of this post, I gave you seven points to dominate your niche and knock over your biggest competitors by delivering superior marketing…

Today, I’m giving you the remaining five points from my 11-Point Competitor Analysis…

Remember, these are the SAME points I’ve used to help me craft dozens of multi-million dollar marketing campaigns.

Without further adieu, here they are for you:

7. Your Competitors’ Benefit Statements

Claims are statements associated with facts about the product or service…

Whereas benefits statements are more focused on what those claims mean for prospects. 

Meaning that they’ll be able to sleep later…

They’ll wake up with less back pain…

They’ll have a better relationship with their spouse or their partner.

Benefit statements are about what the product does for the prospect, not about the product features itself.

8. Their Deliverables

What comes with their main offer?

If it’s an info-product for example, are they giving videos?

Are they giving audios, PDFs, cheat sheets, worksheets, software, etc?

9. Their Price and Terms

Their price point and terms are incredibly important for you to note. Is the price point higher or lower than yours?

What are the specific terms?

Is there a payment plan?

A monthly fee?

Is it a lifetime subscription?

10. Their Premiums (AKA Bonuses)

Are they offering digital or physical premiums?

Do the premiums address an additional problem the prospect might have?

Do the premiums appear to provide any real value to prospects?

So many average marketers slap together bonuses because it’s what they think they’re “supposed to do”…

They key is offering premiums your prospects would actually pay money for. Often times prospects will buy your offer just to get their hands on one of your premiums.

Master this and your conversions can double, or even triple.

11. Their Risk Reversal

Does your competitor offer any guarantee? Is it a 30-day guarantee?

Is it a 100% money back guarantee?

Bottom line: is the guarantee compelling, and does it incentivize the prospect to buy?

Identifying these 11 points is a prerequisite for engineering a profitable marketing funnel!

If you want to knock it out of the park, don’t write a single line of copy until you’ve done this analysis.

Yes, this process takes time… and most average marketers simply aren’t willing to invest the effort.

And therein lies your advantage!

Invest time in doing this and you’ll see high conversions, more revenue, and ultimately… a chance at finally dominating your niche this year.

Enjoy,
-Todd

11 Steps For Dominating Your Niche This Year

Part 1

The easiest way for you to claim the title of “800 pound gorilla” in your niche is to obliterate your competitors

The best way to do that is to understand exactly how your competitors are communicating with prospects… so you can deliver superior marketing.

That’s why today I want to give you the first part of my 11-Point Competitor Analysis.

You’ll identify two things with this analysis:

Offering “Bonuses” Hurting Your Conversions?

Here’s something I see many average marketers doing these days…

And it’s seriously hurting their conversions…

Premiums (more commonly referred to in the internet marketing community as “bonuses”) have the power to drive conversions.

Premiums have the power to increase sales… Big time.

But only when they’re done correctly!

Easiest Way To Double (Or Triple) Your Conversions

Imagine I’ve asked you to sell two cars for me…

One is a brand new 2018 gun-metal Jaguar F-Type coupe…

It’s gorgeous, fully loaded, and outfitted with every bell and whistle.

Value: $90,000.

The other car is a discolored 1973 Volkswagen Thing…

163,000 miles with original parts and no air conditioning.

Oh, and it has a blown gasket.

Value: $7,500.

My instructions to you…

Sell each car for $30,000.