The moving trucks and mini-vans clog the streets of Boston, and many other cities, at this time of year. You can tell exactly what is going on: College student move-in time! Usually accompanied by parents who take turns standing watch over the piles of stuff, while...
The most common mistake marketers make - which leads to your prospect not understanding, and then leaving your page - is confusing the difference between features and benefits. Remember that "a confused mind does not buy", and if your prospect doesn’t understand...
According to Vilfredo Pareto -- the Italian sociologist known for his 80/20 principle -- marketers are either one of two types of thinkers...These types, which he wrote about in French in his famous book, Mind and Society, are: rentier and speculator.Which one you...
Click here.Go there.Do this.When it comes to the copy marketers use for their call to actions (i.e. buttons, links, etc.) throughout their marketing funnels, often the wrong action gets amplified."Download your PDF", "Watch the video", "Grab your Cheat Sheet" -- these...
"To grow your profits, your number one job is to..."That's how Clayton Makepeace, the highest paid working copywriter, kicked-off one of the most valuable tips shared all weekend.We were sitting around a rectangular boardroom table in one of the meeting rooms at the...
What you'll find below is the recording of a Google Hangout with Todd Brown and Mark Thompson (Founder of DigitalKickstart)... where Todd shares some intense insights with Mark's audience about engineering and optimizing profitable online marketing funnels. (Please...
I can kick myself today about it...For the first handful of years trying to build my online business there was one part of my mindset that held me back BIG TIME.I didn't really see it then...But, I totally see it today.It was the way I viewed paid traffic.Or, more...
Everyday I get these cool spreadsheets sent to me.They list out all kinds of whizbang metrics related to the paid traffic channels we use here at MFA.Optin Rate Sales Conversion Rate Cost Per Click Earnings Per Click Total Ad Spend Etc.Truth is...I personally only...
Believe it or not...They key to creating a compelling HOOK for your marketing funnel lies in just two things Aristotle taught many moons ago.He said these two things are at the foundation of all persuasive messages.Ironically, one of these things are almost always...
Here's how I explained this to my coaching clients: [sc_embed_player fileurl="http://mfacoaching.s3.amazonaws.com/tactics-vs-strategies.mp3"]
