I started our conversation about market awareness yesterday when I shared part of a coaching call with our highest-level coaching clients, the “Mentor to a Million” program. I first shared how important it is to understand the message that your competitors...
An incredibly important part of your funnel – that you just simply have to get right – is understanding marketplace sophistication. Without this understanding, you won’t be able to captivate and engage your prospects, and you won’t be able to turn them into paying...
Prospects evolve over time as they’re exposed to more and more marketing.And marketing messages that once worked to move prospects to buy eventually cease to produce results if they don’t evolve as well.In a prior blog post I talked about the concept of...
In a previous blog post I shared a video excerpt about the necessity of understanding Market Sophistication before creating any marketing funnel. As a quick recap: prospects evolve as marketing and advertising messages progress. As prospects see and hear bigger and...
