When I was at Strategic Profits, we were running an evergreen webinar that, at one point, was producing $80 per registration. Then all of a sudden it started to dip and things just started to get wacky. A lot of people started telling Rich (Schefren), “You need to...
How much is a lead – or a customer – worth to you? If someone told you that your leads were going to cost you $7 each, you might initially say, “No! That’s way too expensive!” But if you know that, on average, out of every 100 visitors you will get 5 customers who pay...
There’s a lot of marketing, especially in the online world, that is very incestuous. What I mean is, even from lots of savvy entrepreneurs, there is a “herd mentality”. People look at what other marketers are doing and just follow in their footsteps. Everyone...
If you’ve ever taken a dog for a walk in the woods and then turned around to go back home, you can tell that they know exactly where to go; they know exactly what they are looking for. You can see them use their noses to track where they have been, and where...
There is a big difference between a marketing campaign on the front end, and a marketing campaign on the back end. That is because there are things you can say to customers that you can’t say to prospects. And there are things you can put in a customer marketing...
