How To Get New Customers For Free Using Paid Traffic

Get Your Copy Of 5X Now Average Order Value (AOV): The average amount of money a new customer spends with you by the end of your marketing funnel.Timestamp:* The key to being able to afford more customers - 0:14* How to make the game of customer generation easier -...
13 Proof Points To Support Your Marketing Claims

13 Proof Points To Support Your Marketing Claims

A marketing message without PROOF is nothing more than a string of claims. ⁣ ⁣Granted, you need to make claims in your marketing (i.e. benefit statements and promises of results), but… you need to backup every claim with proof, with evidence.⁣ ⁣⁣⁣The proof is what...
The Right People On The Bus

The Right People On The Bus

This is Damian, my partner and COO at MFA. ⁣⁣ ⁣⁣⁣⁣In the back of the room, out of the picture, is Teddy, our CTO. ⁣⁣ ⁣Off to the side is Cat, our Executive Admin. ⁣⁣ ⁣⁣⁣⁣Taking photos is Josh, our Lead Creative. ⁣⁣ ⁣⁣⁣⁣And there’s a whole slew of people on our team...
Stop Writing “Copy”, Do This Instead…

Stop Writing “Copy”, Do This Instead…

Copy — what you say and how you say it in your marketing — is obviously at the foundation of whether you end up with a message which converts or not. But, what most entrepreneurs have been taught is good copy… is not. Good copy doesn’t read or...
How Long Should Your Marketing Campaign Be?

How Long Should Your Marketing Campaign Be?

I’m often asked, “How long should my marketing campaign be? When should I stop following-up with prospects about a particular offer?” 3 days? 5 days? 10 days? What? Well, there is no one-size fits all answer. You should stop following-up with prospects about a...