You’ve heard of the Google Slap, right? That’s where Google boots advertisers out of their Adwords system for doing something Google deems “bad”. But, what about the other Google Slap? The Google Slap that regularly happens to marketers with a...
In just 31 seconds this commercial presents a compelling message by leveraging four powerful marketing tactics. The commercial presents a special type of sunglasses designed to appeal to freshwater anglers. Check it out… I want you to notice the following four...
In a previous blog post I shared a video excerpt about the necessity of understanding Market Sophistication before creating any marketing funnel. As a quick recap: prospects evolve as marketing and advertising messages progress. As prospects see and hear bigger and...
