Stop Trying To Market Your Commodities

Business Growth, Customer Acquisition

You never want to market a commodity… You Always Want To Market Your Own Unique Mechanism… YOUR proprietary mechanism. YOUR Unique Mechanism helps YOU stand apart from your competitors. What’s an example of what are we talking about here? If you’ve...

Does Your Product Have A Unique Mechanism?

Marketing Chops

Want More Customers? Then You Need A Unique Mechanism. This is a game changer. This is one of those game changers that when you get, this forever changed my marketing and today every piece of marketing I do is based on this principal. The principal that we’re...

Strategic teaching leaves gaps

Engineering Your Funnel

When teaching your prospects in a video sales funnel or in a webinar, you want to be strategic about what you teach. You don’t want to be vague, because that will leave them frustrated and not trusting you. Instead, you want to provide terrific, specific value. Enough...

How understanding your competitors helps you clarify your market (Part 1 of 3)

Optimizing Your Funnel

An incredibly important part of your funnel – that you just simply have to get right – is understanding marketplace sophistication. Without this understanding, you won’t be able to captivate and engage your prospects, and you won’t be able to turn them into paying...

3 Ways to create a Unique Mechanism (Part 2)

Engineering Your Funnel

Yesterday you learned a bit about the unique mechanism in marketing The unique piece, part, component, aspect, process, or system within your product or service that delivers the results and fulfills the marketing promise for the prospect. And how – when used...