With the myriad of “marketing formulas” available to the modern marketer, what’s often forgotten are the answers to four simple, but critical questions.
These MUST be communicated if your aim is to get prospects buying:
Ryan McGrath is a copywriting stud. There’s no other way to say it.
His name and achievements hang on the wall at 808 St. Paul Street in Baltimore, Maryland… the headquarters of one of the biggest direct response companies in existence.
It’s not there to identify him as a Senior Copywriter; but, because he’s one of the most accomplished copywriters in the company’s history.
His copy has generated an average of $10 million in sales per year… for years running now.
If you were to ask him what the secret is to crafting copy that converts like crazy with cold traffic, what do you think he’d say?
Well, I know what he’d say. Because I know Ryan and I know his method. He and I are completely on the same page. (I’ll tell you his “secret” in a second.)
The list of Facebook’s prohibited advertising words, phrases, topics, and themes feels like it’s growing by the day.
Not too mention, their spoken and unspoken advertising terms: No claims… no promises… no big benefit statements… no results-based proclamations… no typical fill-in-the-blank headlines… none of that.
Try to run ads with any of those, and your stuff is disapproved or runs the risk of, at some point, getting your account flagged.
This is why the idea of writing “compliant copy” has become something of a hot topic.
Compliance is, obviously, essential. A non-negotiable.
But, trying to craft compelling and persuasive copy… which is also compliant… is no easy task when trying to do it with the old-school promise-driven style of direct response.
Because you’re handcuffed…
It’s like trying to produce a horror film without being allowed to include any sharp objects, scary masks, eerie music, or blood and gore.
You’ve got to be one heck of a movie magician to pull that off.
Okay… so, then, what do you do?
This should be obvious…
But a lot of folks need this spelled out for them:
Following up with prospects who aren’t engaging with your content is key for conversion growth.
A significant portion of our sales comes from prospects who we had to strategically activate at the top of our marketing funnel…
This can take time, but if done wisely, these low-hanging fruits can be harvested for huge gains in revenue.
This strategy is called “non-responder follow-up”, which I’ll break down for you with some hypotheticals…
If you can’t prove why I should believe you…
I’m simply not going to believe you.
That goes doubly if you’re trying to sell me something…
When people try to sell me something that they say is fantastic, cutting-edge, revolutionary, blah blah blah…
This only tells me they think their offer is gold (or at least a gold polished turd)…
And as far as I know, nobody and nothing is backing them up.
When people get pitched- remember that they’re always thinking:
If you want to see higher conversions, then your audience is going to need to see an offer they can’t refuse…
I’ve never been one for selling myself short, but I’m all for upselling, cross-selling, and every-which-way-selling…And you do that with a great offer.
What I want you to understand right off the bat is that your offer is more important than your copy.
The offer is 100 times more important than the words and phrases that you use to inform your prospect about the offer.
Remember the order of importance in direct-response marketing:
I’ve tried every tool, every software, and every approach imaginable…
Today I’m taking you behind the scenes into my simple strategy that allows me to consistently be productive and hit my massive goals.
In 2019 all marketers should have the same mindset as lawyers.
Here’s why:
Here’s an “old school” mindset I learned from the legendary Jay Abraham…
It’s that you always want to communicate as an advocate for your prospect.
Never fall in love with your product…
Never fall in love with your marketing…
Today I want to share a tactic that can take your copywriting game to the next level, bringing your conversions along for the ride…
They’re called Dimensionalized Benefit Statements…
With this simple writing technique, you’re captivating the attention of prospects, grabbing them by the collar and pulling them into your marketing funnel as if hypnotized…