Today we’re getting knee deep with direct response marketing (as usual).

We’re going to be talking about the deep strategies, the deep tactics, we’re going to talk about the stuff that others just don’t touch on.

Plus, I’m going to be brutally honest with you about everything in this post.

Today’s post could be worth it’s digital weight in gold for you.

Do You Misuse This Potent Marketing Strategy?

Because today, I want to talk about what I feel is a misunderstanding, a misapplication of one of the most powerful marketing strategies that we have at our disposal.

When I was in middle-school I used to break dance.

Not well. But I’d throw on a little Run D.M.C. and “pop and lock” my little heart out.

Fortunately, it was a short phase.

Not the case for some.

Almost every effective marketing campaign borrows a trick from good photography.

I’m not talking about using images or pictures in your campaign or anything like that.

I’m talking about a technique that works to make your marketing message pop.