If I asked you the following question, could you answer it?
“How does your product or service work to deliver results?”
Not, what will it do for me. Not, benefits.
But, HOW does it deliver the main benefits you’re promising?
You MUST answer this question in your marketing.
And answer it correctly if you hope to generate a sale.
I want to teach you a simple email hack.
Copy this right away. You’ll get more clicks to your sales pages.
This is #10 of the 24 email conversion triggers I’ve been telling you about.
First, read the following question…
It’s an easy fix.
So, if this describes you, pay close attention…
You’re getting clicks on ads and/or visitors to your marketing funnel. Maybe even optins. But, you’re not getting many sales.
That your experience right now?
If so, here’s what you need to do:
There’s one number which determines how fast your business grows?
Average Order Value (AOV): The average amount of money a new customer spends with you by the end of your marketing funnel.
Timestamp:
* The key to being able to afford more customers - 0:14
* How to make the game of customer generation easier - 0:47
* What to monitor instead of sales conversion rate - 1:20
* The only time we use sales conversion rate for anything - 2:19
* Effective marketing comes down to these three things - 2:38
* The single most important customer acquisition mindset to have - 3:30
* Two parts to customer value - 4:18
* How to know what you can spend to get a new customer - 6:12
A marketing message without PROOF is nothing more than a string of claims.
Granted, you need to make claims in your marketing (i.e. benefit statements and promises of results), but… you need to backup every claim with proof, with evidence.
The proof is what transforms typical claims into believable facts.
Ideally, every claim you make about what your product does should be supported by AT LEAST one proof point, if not two or three.
And, the bigger the claim, the bigger your proof needs to be.
In fact, no one claim should be bigger than your biggest proof point.
To get your wheels spinning, here’s a list of different types of proof points you can use to support your marketing claims:
This is Damian, my partner and COO at MFA.
In the back of the room, out of the picture, is Teddy, our CTO.
Off to the side is Cat, our Executive Admin.
Taking photos is Josh, our Lead Creative.
And there’s a whole slew of people on our team working diligently behind then scenes.
Having good, solid people around you is at the foundation of every thriving entrepreneurial venture.
I believe having the right people “on the bus” is even more important than having just talented people.
This game of being an entrepreneur is a journey. One that never ends.
And there’s something special about being on it with people who all care deeply about the same things.
Copy — what you say and how you say it in your marketing — is obviously at the foundation of whether you end up with a message which converts or not.
But, what most entrepreneurs have been taught is good copy… is not.
Good copy doesn’t read or sound like copy.
Good copy doesn’t feel like, or come across, as a sales pitch.
Good copy doesn’t simply spew an endless tirade of claims.
And good copy doesn’t feel hyperbolic or exaggerated.
No.