When it comes to acquiring new customers, pro marketers think and operate very differently from amateur marketers.
Here's how and why pro marketers are able to generate over 184% more profit... even while investing DOUBLE what amateurs do to acquire new customers.
Today we’re getting knee deep with direct response marketing (as usual).
We’re going to be talking about the deep strategies, the deep tactics, we’re going to talk about the stuff that others just don’t touch on.
Plus, I’m going to be brutally honest with you about everything in this post.
Today’s post could be worth it’s digital weight in gold for you.
Because today, I want to talk about what I feel is a misunderstanding, a misapplication of one of the most powerful marketing strategies that we have at our disposal.
When I was in middle-school I used to break dance.
Not well. But I’d throw on a little Run D.M.C. and “pop and lock” my little heart out.
Fortunately, it was a short phase.
Not the case for some.
You’ve no doubt seen this before…
Likely yesterday. If not today already.
Some shmuck’s marketing campaign packed with every adjective and outlandish claim possible to describe their product.
This type of marketing copy is crap.
The number one topic shared here on the blog and discussed with clients at Marketing Funnel Automation is customer acquisition.
New customers are the lifeblood of your business. The online marketing game is all about acquiring those customers then getting them to spend more with you over the time of their patronage.
Simple, right?
However, there are three very different ways you can approach customer acquisition depending on where you are in your business and how serious you are about growing your revenues and profits.
Almost every effective marketing campaign borrows a trick from good photography.
I’m not talking about using images or pictures in your campaign or anything like that.
I’m talking about a technique that works to make your marketing message pop.
This is my older daughter, Sami…
And that’s a blanket my wife, Kellie, had made for her.
As an entrepreneur, you should understand why.
With a net worth of over $42 million, Dave Chappelle is one of the wealthiest comedians on the planet.
On Forbes’ top ten list of wealthiest comedians, he falls just behind Louis C.K., Chris Rock, and Jerry Seinfeld.
During a recent Netflix special Chappelle shared a rare glimpse into his approach to comedy and standup.
You know me… always laser focused on conversions…
I am constantly teaching the ins-and-outs of why at the foundation of every high converting marketing campaign, you need to have a big marketing idea, an irresistible and superior offer, and an air-tight marketing argument.
YES, I am a staunch advocate of focusing on conversions and why conversions are so critical… but today I want to flip things around.
Today we’re going to talk about the other side of the equation: traffic generation and media buying.