To Attract More Prospects, Learn To Differentiate Yourself From Your Competitors
There’s a bunch of different ways or really a couple of different ways that you can differentiate in marketing.
Number one, right off the bat, you could show up differently, that’s how I like to describe it.
Showing up differently means that the way your competitors look and feel, the way they’re marketing, the way they’re advertising, the way their sales page is, the way their marketing page is, the way their branding is being done, the way that looks –
A Big Marketing Idea Is An Idea That Is Both Intellectually Interesting As Well As Emotionally Compelling
What that means is that it resonates on an emotional level, it stirs emotions within your prospects, but it’s also an idea that is intriguing from an intellectual level, an intellectual basis, and so it appeals to both the head and the heart.
It’s not just a logical intellectual idea, and it’s also not just some promise of benefits on purely emotional, it it is appealing to both the head and the heart.