Surprising (And Fast) Tactic To Boost Your Sales

This is one of the slickest and savviest ways to increase your order form completion (and boost your sales) without changing anything else.

It’s a tactic I call “The Mock Coupon Code”.

Let’s say your product is $997, but you’re giving a special offer of $497 today.

But, the pricing is irrelevant…

The layout is where the magic is.

Here’s what it looks like on an order form:

Notice the two core elements that make this tactic so incredibly effective.

1. Coupon Code Name

Technically, there is no coupon code field…

It’s really just a rectangular box with the word “VIPDiscount20” and a check box icon.

To the prospect it looks like a pre-filled coupon code…

The prospect doesn’t have to enter or change anything.

IMPORTANT: The coupon name you choose must convey value.

You’ll notice in that coupon code I use the word “discount”.

Also, I use the word “VIP”.

There’s A LOT of under-the-radar psychology at play here.

This discount is for very important people.

It’s for special individuals, so this is conveying to the prospect;

“You are getting a special deal. You’re being given special treatment!”

You’re tapping into their self-esteem, their need to be recognized, their desire to be part of an exclusive group, and even their wish to be better than their neighbors.

2. Price Exclusivity and Urgency

The second piece to be aware of is the phrase “special today”.

You could also write something like, “VIP Only” or “VIPs Only $497” or “Today, For VIPs Only”.

When you understand how powerful the psychology is in this little space, you’ll see how it makes the discount more believable, real, and authentic.

It feels more exclusive and unique.

Ok, there you go.

“The Mock Coupon Code” tactic is the fastest way to increase your order form completion and decrease your order form abandonment.

This all means mores sales from every visitor you’re getting.

Enjoy,
-Todd

The 350 Words That Reel In Your Buyers

The first 350 to 800 words of your marketing message have a tremendous impact on your sales and your conversion rate…

…and it can make or break whether prospects ever even see your offer let alone, buy it.

Get those first words right… and you’ll make more sales and more money without having to change any other element of your entire marketing campaign.

I.P.P Murdering Your Conversions?

Is imprecise prospect perspective (IPP) murdering your conversions?

IPP happens when a marketing funnel is built without taking into consideration the current feelings, perspective, attitude, and beliefs that prospects have toward their current circumstance, or problem.

When any element of your promotion (your tone, your language, your verbiage, your copy, your promise, or your story) contradicts your prospect’s feelings when they enter your funnel, that’s imprecise prospect perspective…

Google Helping Your Competitors Steal Your Customers?

Part 2

In Part 1 of this blog post, I told you how Google helps your competitors steal your new customers from you if you trigger The Google Marketing Slap.

The only way to prevent a Google Marketing Slap is with a Unique Mechanism™.

A Unique Mechanism is nothing more than the unique piece, part, component, aspect, process, or system behind your product or service which makes your product work.

Are You Treating Your Business Like A Pet Or A Child?

I had a “solopreneur” mindset for a long time…

I thought being a solopreneur was what was going to give me the result I was looking for.

I thought it was the answer to the “lifestyle business”.

I thought to myself:

“I don’t want a team.”

“I don’t want to have to manage people.”


“I don’t want a BIG monthly overhead.”

“I want a streamlined, lean, mean business where it’s me and one or two other people and everything is going to be great!”

Well, the reality is that for most entrepreneurs… 

Customer Acquisition

The Difference Between The Way Pro Marketers & Amateur Marketers Do It!

Customer Acquisition

When it comes to acquiring new customers, pro marketers think and operate very differently from amateur marketers. 

Here's how and why pro marketers are able to generate over 184% more profit... even while investing DOUBLE what amateurs do to acquire new customers. 

Continue Reading

A Different Way to Use Scarcity in Your Marketing

Today we’re getting knee deep with direct response marketing (as usual).

We’re going to be talking about the deep strategies, the deep tactics, we’re going to talk about the stuff that others just don’t touch on.

Plus, I’m going to be brutally honest with you about everything in this post.

Today’s post could be worth it’s digital weight in gold for you.

Do You Misuse This Potent Marketing Strategy?

Because today, I want to talk about what I feel is a misunderstanding, a misapplication of one of the most powerful marketing strategies that we have at our disposal.