Marketer’s Mind Memo – Issue #52

Marketer’s Mind Memo – Issue #52

Charlie was in sales...But, he wasn't a very skilled sales person. It didn't come natural to him. Nor did he ever learn the fundamentals of persuasion or salesmanship or closing. So, Charlie's first few attempts at face-to-face selling were painful. And he made...

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Marketer’s Mind Memo – Issue #51

Marketer’s Mind Memo – Issue #51

This was taken from a private, internal Memo I sent to my team some time ago: *** “The Old Lady & The Blue Dress” Margaret, a sixty-seven year old grandmother, walked into her favorite local clothing store excited to make yet another purchase.  After eight years...

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Marketer’s Mind Memo – Issue #50

Marketer’s Mind Memo – Issue #50

Four things going on to make you aware of...(1) We're officially moved in to the new Casa De Brown Family. What a beast! Now, it's unboxing time. Another couple weeks and we should be all good. Videos from the new library coming soon. Stay tuned. (2) We're...

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Marketer’s Mind Memo – Issue #49

Marketer’s Mind Memo – Issue #49

Half of 2021 is now behind you... Before you know it, we'll be going in to 2022. Now is the perfect time to ponder these 10 thought-provoking questions (courtesy of Jessica Stillman): What were my goals at the beginning of this year? Are my goals the same--or have...

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Marketer’s Mind Memo – Issue #48

Marketer’s Mind Memo – Issue #48

"Want to know the key to building wealth as an entrepreneur," he asked us. "Here it is..."I was having dinner with my friends, Rich Schefren and Jay Abraham, two of the smartest guys I know in the entrepreneurial world. That afternoon Jay had spoken to the crowd...

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Marketer’s Mind Memo – Issue #47

Marketer’s Mind Memo – Issue #47

Bill Bonner is the Founder of the 1.5 billion dollar Agora Companies -- the 800-pound gorilla in the world of direct response marketing.As you see in this email thread, Bill urges marketers to focus more on designing "products that sell"... rather than just copy to...

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Marketer’s Mind Memo – Issue #46

Marketer’s Mind Memo – Issue #46

Listen to these 5 entrepreneurs share their battles along the way to "going big"... Every entrepreneur deals with issues, obstacles, or handicaps along the way.  Seldom is the path a straight shot to the top. Most entrepreneurial journeys, if charted, would look more...

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Marketer’s Mind Memo – Issue #45

Marketer’s Mind Memo – Issue #45

She's leaving me. And I can't believe it's happening.My younger daughter finished her last day of high school. In two months she goes off to college.Are you kidding me?!I remember changing her diapers... feeding her... taking her to Chuck E. Cheese, for crying...

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Marketer’s Mind Memo – Issue #44

Marketer’s Mind Memo – Issue #44

My business partner, Damian, is the opposite of most online entrepreneurs...He hasn't read many marketing books, and he hasn't gone through many courses or training programs.In fact, I believe you could count on one hand the amount of marketing books and courses he's...

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Marketer’s Mind Memo – Issue #43

Marketer’s Mind Memo – Issue #43

I have this new thing I do when buying clothes...Whenever I add a new item to my closet, I get rid of an old item of the same kind.So, new T-shirt goes in, old T-shirt comes out. New pair of shoes goes in, old pair of shoes comes out. My aim is to keep my...

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