Everything In Your Marketing Should Be Designed For
Everything that we do, and say, and show, and present in your marketing campaign is designed to do one thing –
And that one thing is
establish that marketing thesis – is make sure that your prospects have that one belief.
The job of your marketing thesis is to establish the “one” belief your prospects need to get them to buy.
See, really, the whole marketing campaign, the marketing message is all about:
Why Is This The #1 Skill All Successful Entrepreneurs Have?
The number one skill for this year –
It’s not what you think I’m going to say.
I believe the number one skill is –
Become A Student Of
When it comes to strategy and tactics, marketing strategy and marketing tactics, one of the things that I always teach my students and clients is you really want to become a student of strategy.
Marketing Strategy > Marketing Tactics
Strategy is, really, the big picture of what you want to see happen.
For example, let’s say, providing social proof, right?
That could be a marketing strategy.
You never want to market a commodity… You
Always Want To Market Your Own Unique Mechanism…
YOUR proprietary mechanism.
YOUR Unique Mechanism helps YOU stand apart from your competitors.
What’s an example of what are we talking about here?
Stop Marketing Like Everyone Else
“The marketing itself doesn’t need to be that great, when you’ve got a great idea.” Todd Brown
You know, the really interesting thing, man, is that we’ve all seen marketing, that is hype-y, hyperbolic, loaded with adjectives, and adverbs, and just feels obnoxious and in your face.
And often times, that comes from having…
The Big Mistake Entrepreneurs Make Marketing Their Products
So let’s say you sell an information product right now, some type of training program…
And maybe you have, as part of your training program, you’ve got five steps to X, seven steps to X, maybe it’s the seven steps to Facebook advertising.
Well, what you want to do, is you want to take those seven steps and you want to –
Good Marketing Has A Positive Impact On Your Business
You know, it’s funny, man because I am really this kid from New Jersey.
I struggled in school…
I was diagnosed with a learning disability…
To Attract More Prospects, Learn To
Differentiate Yourself From Your Competitors
There’s a bunch of different ways or really a couple of different ways that you can differentiate in marketing.
Number one, right off the bat, you could
show up differently, that’s how I like to describe it.
Be different and stand out to your perfect prospects. Seriously.
Showing up differently means that the way your competitors look and feel, the way they’re marketing, the way they’re advertising, the way their sales page is, the way their marketing page is, the way their branding is being done, the way that looks –
For Business Growth, Understand The Difference Between These Two Marketing Outcomes
This is a total game changer for any business owner when you get this and approach it the right way.
What I’m talking about here is the front end and the back end in your business.
And, let me first define what front end and back end is, and then I’m going to give you
the game changer that can radically speed the growth of your business.