Marketer’s Mind Memo – Issue #28

Marketer’s Mind Memo – Issue #28

I filmed a commercial once. Had a producer, director, full cast, rented two locations for the set, even paid to have a rare monkey on hand.It turned out horrible.  "We're not going to actually release this to the public are we," asked one team member...

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Marketer’s Mind Memo – Issue #27

Marketer’s Mind Memo – Issue #27

One of my hobbies is trading stock options. I say it's a hobby cause I'm not very good at it.  My one brokerage account set aside just for options doesn't move a whole lot in any one direction. Kinda just fluctuates.   But, I do it more for fun than anything. So it's...

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Marketer’s Mind Memo – Issue #26

Marketer’s Mind Memo – Issue #26

This week -- Wednesday thru Friday -- was our first quarterly TOP ONE Mastermind™ Experience.Mark Ford, the legendary direct marketing ad man, joined us for a bit.I'm honored to call Mark a friend and mentor.He first exposed me to the Big Marketing Idea many...

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Marketer’s Mind Memo – Issue #25

Marketer’s Mind Memo – Issue #25

What's hearing the truth worth to you?I'll tell you why I ask, in a second.This week our entire team is getting ready for our upcoming TOP ONE Mastermind™ Experience. We host these quarterly for our top-tier clients -- a group of about 45 entrepreneurs doing...

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Marketer’s Mind Memo – Issue #24

Marketer’s Mind Memo – Issue #24

Going into the new year I always choose a theme for my year.Then, pick a word which articulates that theme.I like to keep this "Theme Word" out in front of me as a daily reminder.In 2020, my word has been LEADER.This, for me, has been all about taking on even more of...

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Marketer’s Mind Memo – Issue #23

Marketer’s Mind Memo – Issue #23

This week Kellie, I, and the girls went to a local drive-thru Christmas safari.Sort of. That's what it was called, at least. It was about 3 acres of holiday lights, unexpected animals including camels and kangaroos, and a dude in a Santa suit riding around on a...

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Marketer’s Mind Memo – Issue #22

Marketer’s Mind Memo – Issue #22

Just got word my younger daughter scored a 1440 on her SATs.If she didn't look so much like me I would assume she was adopted. I got an 860.... Combined.She got a 760 just on the math portion alone. Little freak. My promise to her, and my older daughter,...

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Marketer’s Mind Memo – Issue #20

Marketer’s Mind Memo – Issue #20

"You can't fit a square peg into a round hole."I've shared this... and reminded my wife of this... numerous times. In the usual context it means: when something doesn't fit, don't try to force it. With my wife, it usually refers to accepting people for who...

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Marketer’s Mind Memo – Issue #19

Marketer’s Mind Memo – Issue #19

I recently binged the Queen's Gambit on Netflix.It's about an orphaned chess prodigy who rises through the ranks in the 50's & 60's. I loved it.If you haven't watched it yet, you should.I think too many entrepreneurs and marketers have been led to believe...

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