A Big Marketing Idea Is An Idea That Is Both Intellectually Interesting As Well As Emotionally Compelling
What that means is that it resonates on an emotional level, it stirs emotions within your prospects, but it’s also an idea that is intriguing from an intellectual level, an intellectual basis, and so it appeals to both the head and the heart.
It’s not just a logical intellectual idea, and it’s also not just some promise of benefits on purely emotional, it it is appealing to both the head and the heart.
Maximum Customer Acquisition Requires A Change In Thinking
When it comes to customer acquisition, one of the healthiest things that you can do, one of the best things that you can do to help your business grow is instead of thinking like an entrepreneur or a business owner, to think like an investor.
Make Your Offer Irresistible If You Want More Sales
There are two offers off the top of my head that really jump out… That really stood out.
One offer was when it was for an information product. And when you completed the product and you implemented what was being taught in the product, you could send in proof that you actually implemented and took action, and you immediately got a refund check for everything that you spent on the program.