What I’ll Teach My Daughters About Marketing

What I’ll Teach My Daughters About Marketing

Marketing Chops

I have two teenage daughters. My hope is they become entrepreneurs. But I don’t think it’s likely. One is into dance and theater. The other, volleyball and science. I try to talk to them regularly about the benefits of having their own business. But we...
5-Word Marketing Sentence

5-Word Marketing Sentence

Customer Acquisition, Marketing Chops

In a second I’m going to share a little five-word sentence. You’ll want to write it down and keep it in front of you whenever you’re putting together any marketing. It’ll help prevent you from rolling-out any duds. Today, there’s so much talk...
Books Most Marketers DON’T Read, But Should…

Books Most Marketers DON’T Read, But Should…

Marketing Chops

When I was younger, I hated reading. My sole objective in high school was never to bring books home. Of course, it was no surprise when not a single college wanted anything to do with me. Off to community school I went. Today I love reading. I read everyday. Usually,...