Bulletproof Marketing Funnels Are Made Of This…

If you can’t prove why I should believe you…

I’m simply not going to believe you.

That goes doubly if you’re trying to sell me something…

When people try to sell me something that they say is fantastic, cutting-edge, revolutionary, blah blah blah…

This only tells me they think their offer is gold (or at least a gold polished turd)…

And as far as I know, nobody and nothing is backing them up.

When people get pitched- remember that they’re always thinking:

WARNING: Hypnotic Copywriting Technique

Today I want to share a tactic that can take your copywriting game to the next level, bringing your conversions along for the ride…

They’re called Dimensionalized Benefit Statements

With this simple writing technique, you’re captivating the attention of prospects, grabbing them by the collar and pulling them into your marketing funnel as if hypnotized

3 Boxes You Must Check BEFORE Prospects Will Buy…

Here’s a powerful law of persuasion for you…

People like and trust people that are most like themselves.

We naturally migrate towards people that are similar to us.

In your marketing funnel you can engineer powerful rapport with prospects thereby driving higher conversions and building rock solid, long term relationships with your buyers.

Burned Ad Spend, Bored Prospects, And Bland Marketing Promise?

You already know having an irresistible offer will make or break your ability to drive sales through your marketing funnel…

However, an incredible offer is only half the battle.

Because if prospects don’t engage with your marketing content, they’ll NEVER see your offer – doesn’t matter how over the top it is…

You’ll burn ad spend, bore prospects, and of course… make no money.

That’s why lacking a big overarching promise of the payoff prospects are going to get by going through your marketing funnel is a common issue destroying conversions for many novice marketers.

Most novice marketers don’t understand that there’s a difference between the benefits and “the promise” of a marketing funnel.

Benefits are what the features of your product/service actually DO for the prospect…

What they’ll change for the prospect… How they’ll enhance life for the prospect, etc.

But a big promise is really a big “claim” that you’re making for what’s about to happen for your prospects as they go through your marketing funnel.

Think of it as the big outcome, or the big payoff for engaging with your marketing funnel content.

So, when it comes to the engineering of your marketing funnel, you need to start by asking yourself…

“What’s the biggest promise I can make to prospects just for consuming the content inside my funnel?”

What’s the biggest outcome prospects will reap simply by engaging with your marketing content?

The best (and easiest) way to craft this big promise for your marketing funnel is to ask yourself

“What is the most powerful desire my prospects have as it relates to the solution they’re looking for?”

And of course, you’ll have a big overarching promise of what your product/service does for prospects, and how all of the different features of the product deliver that…

BUT your content needs to have it’s own big marketing promise in order to persuade prospects to engage with your marketing!

There’s another great way to look at this:

If you could wave a magic wand, granting your prospects any wish as it relates to the solution that they’re looking for…

What would the ideal outcome be?

You want your big promise to be as close to that fulfillment of their wish as possible.

Does your marketing funnel begin with a big audacious promise for the value prospects will receive simply by engaging with your content?

When you have that big promise, your prospect engagement soars, bringing your conversions along for the ride.

Enjoy,
-Todd

Prospects Buy When You Handle Their Baggage…

Today, I want to show something that could torpedo your conversions if you’re not careful…

All marketing funnel messaging must begin with an understanding of the prospect’s relevant beliefs, opinions, attitudes, prejudices, and pre-conceptions as it relates to their problem…

Before crafting a single piece of copy, a VSL script, or an email…

The 350 Words That Reel In Your Buyers

The first 350 to 800 words of your marketing message have a tremendous impact on your sales and your conversion rate…

…and it can make or break whether prospects ever even see your offer let alone, buy it.

Get those first words right… and you’ll make more sales and more money without having to change any other element of your entire marketing campaign.

I.P.P Murdering Your Conversions?

Is imprecise prospect perspective (IPP) murdering your conversions?

IPP happens when a marketing funnel is built without taking into consideration the current feelings, perspective, attitude, and beliefs that prospects have toward their current circumstance, or problem.

When any element of your promotion (your tone, your language, your verbiage, your copy, your promise, or your story) contradicts your prospect’s feelings when they enter your funnel, that’s imprecise prospect perspective…