Bulletproof Marketing Funnels Are Made Of This…

Copywriting, Customer Acquisition

If you can’t prove why I should believe you… I’m simply not going to believe you. That goes doubly if you’re trying to sell me something… When people try to sell me something that they say is fantastic, cutting-edge, revolutionary, blah blah blah… This...

2019 Marketing Requirement… A Law Degree?

Copywriting, Customer Acquisition

In 2019 all marketers should have the same mindset as lawyers. Here’s why: At the foundation of your marketing funnel you must present a solid chain of logic. Please, don’t misunderstand me… I’m not talking about having a marketing...

WARNING: Hypnotic Copywriting Technique

Copywriting

Today I want to share a tactic that can take your copywriting game to the next level, bringing your conversions along for the ride… They’re called Dimensionalized Benefit Statements… With this simple writing technique, you’re captivating the...

3 Boxes You Must Check BEFORE Prospects Will Buy…

Copywriting

Here’s a powerful law of persuasion for you… People like and trust people that are most like themselves. We naturally migrate towards people that are similar to us. In your marketing funnel you can engineer powerful rapport with prospects thereby driving higher...

Burned Ad Spend, Bored Prospects, And Bland Marketing Promise?

Copywriting, Customer Acquisition

You already know having an irresistible offer will make or break your ability to drive sales through your marketing funnel… However, an incredible offer is only half the battle. Because if prospects don’t engage with your marketing content, they’ll NEVER see your...

Losing Conversions By Speaking Greek To Prospects?

Copywriting

Just one or two wrong words can kill your conversions… I’m talking about Mistaken Prospect Languaging, and it happens when you use incorrect verbiage or jargon in your marketing. A simple example of this is if you were speaking to doctors… Instead of...