The Power Of A Soft Offer

Customer Acquisition

A Soft Offer does more than just decrease your prospect’s perceived financial risk. The chance for your prospect to try the product before they pay for it also gives you the opportunity to generate the sale even if your prospect isn’t yet 100% convinced....

Why Your Conversion Rate Doesn’t Matter

Business Growth, Customer Acquisition

This Matters MORE Than Your Conversion Rate What could matter more than Conversion Rate? “So what’s your sales conversion rate?” If you’ve been around the marketing game for any significant length of time, no doubt you’ve either heard somebody ask...

This Is Why Your Product Or Service Isn’t Making Any Sales

Customer Acquisition

To Make More Sales, It’s Not Just What You Know When you’re designing your marketing message, you really have to know who you’re talking to. You have to know your audience. In terms of direct response priorities, we’ve learned that list, offer,...

The ONLY Marketing Metric That Matters…?

Customer Acquisition

The Only Marketing Metric That Matters Is Your Most Valuable Asset At the foundation of your business success we find customers. Customers are the life blood of your business and that seems like it’s common sense and it is on some level but I want you to...

The One Thing You NEVER Want Your Prospects To Say

Customer Acquisition

If Your Prospects Say This, They’ll Never Become Customers When designing any kind of ad, email, video sales letter, any kind of marketing message for that matter there’s one thing that you do not want your prospect to think, to say internally. And that...

The #1 Skill Every Entrepreneur Needs To Have?

Customer Acquisition

Why Is This The #1 Skill All Successful Entrepreneurs Have? The number one skill for this year – It’s not what you think I’m going to say. I believe the number one skill is – Offer Creation. Great offer creation moves prospects to buy. The...