If you’ve been around the marketing game for any significant length of time, no doubt you’ve either heard somebody ask that question, you’ve been asked that question or you’ve seen somebody talk about their sales conversion rate, right?
Sales conversion rate is what percentage of visitors to your marketing campaign actually purchase the product.
If you had 100 visitors and one person bought, that’s a 1% sales conversion rate and from the beginning of time, marketing time, everybody has been taught to focus on improving sales conversion rate but here’s the reality.
To Attract More Prospects, Learn To Differentiate Yourself From Your Competitors
There’s a bunch of different ways or really a couple of different ways that you can differentiate in marketing.
Number one, right off the bat, you could show up differently, that’s how I like to describe it.
Showing up differently means that the way your competitors look and feel, the way they’re marketing, the way they’re advertising, the way their sales page is, the way their marketing page is, the way their branding is being done, the way that looks –