Getting More Sales Starts With Understanding Your Market.
First and foremost, you have to be in tune with the market.
You have to be a student of the market because what I’m looking for, what we’re always looking for, is we’re looking for something different.
We’re looking for something that nobody else has presented to the market.
But we’re also looking at something that the market is going to salivate over, that the market is really going to think,
“Oh my gosh,” –
“This is exactly what I’ve been looking for,” –
“This is insane, this is crazy!”
So different but yet right within the sweet spot of the market.
And so, in order to know if something’s different, and, of course, in order to know if you’re within the sweet spot, which we’ll talk about in a second, you have to become a student of the market.
And so, I’m always looking for what are my competitors saying.
What are the themes, the common themes, if any, across competitors?
Are they addressing a certain problem, a certain desirable solution? And I’m seeing trends across the board.
Is there certain terminology that they’re using?
And I’m also looking for how they are presenting those certain things.
Because I don’t want to duplicate how they’re presenting it.
But I do, if I can, I want to identify a trend…
I look for what isn’t the market being given.
So what isn’t the market being taught?
So, there are lots of things that we know that we should be doing.
Lots of different topics, from, copyrighting, email, re-targeting, all these different things.
So I look at what is being taught and what is not being taught.
And what is it that the market is starting to grow in terms of a fever pitch?
For example: They’re starting to talk more about funnels.
Or they’re starting to talk more about re-targeting.
Or they’re starting to talk more about A.I., something like that, right?
And so, now I’m pulling these things together.
It’s being a student… it’s paying attention to what’s going on from competitors… from what the market wants.
Then I see if there is a story that I can tell that nobody else is telling.
Is there an angle?
For example – The tripwire. Everybody might be talking about how easy it is and how to put one together.
And some people might be talking about how to outsource them.
And maybe the story that nobody is telling is that the use of a tripwire is what’s putting you in a major deficit when media buying.
Or something like that.
And so I just look for that.
Sometimes you think you’ve got a winner and you don’t.
And sometimes you just know you’ve got it, based on just what you see from the market.
So if you found value in what you just learned about becoming a student of the market, then I’ve got a book that you’re absolutely going to love.
It’s called Unconverted.
In it, you’ll discover 5 Provocative Marketing Truths hidden from you by most gurus… And more importantly, why you’ll never make “Big Money” without them.