With a net worth of over $42 million, Dave Chappelle is one of the wealthiest comedians on the planet.
On Forbes’ top ten list of wealthiest comedians, he falls just behind Louis C.K., Chris Rock, and Jerry Seinfeld.
During a recent Netflix special Chappelle shared a rare glimpse into his approach to comedy and standup.
“The chance to peep and be a voyeur will drive new customers to spend more with you.”
I shared that with a client while in Baltimore a few weeks ago.
The room was filled with about a dozen marketers, copywriters, and media buyers.
We were discussing how to best increase the take-rate on their bump offers.
Most entrepreneurs aren’t bold enough to use these two words.
The ones who do will see an immediate lift in sales from their marketing campaigns.
Double, triple, even quadruple the number of sales you’re getting right now. No joke.
And, without changing anything else in your marketing campaign.
These two words work so well at increasing sales, legendary copywriters like Gene Schwartz and Gary Halbert relied on them with most of their marketing campaigns.
Even today, brilliant marketers like Russell Brunson, Frank Kern, Perry Belcher, and others use, these two words with a variety of their campaigns.
The question is… are YOU bold enough?
We shall see. 🙂
Ready for the two words?
Okay, here they are…
It’s no longer enough to just promise your prospects a slew of benefits in your marketing.
Prospects have evolved…
And your marketing needs to evolve as well.
Today, because prospects are pounded with advertising and marketing messages, they want to know more than just WHAT your product or service can do for them.
In Part 1 of this post series, I shared how we structure our follow-up email sequences… today we get to the good stuff with the intensification sequence.
Remember, the intensification sequence simply intensifies the offer and intensifies the desire for the offer.
In this intensification sequence, we usually use the 5P framework.
Today I want to show you how we get prospects to buy using high converting email sequences.
I will outline the exact process for you… the types of emails we send, and the purpose behind each email.
First, in Part 1 of this series, I want to give you a little insight into how we structure the typical offer follow-up sequence.
You’ll see what our emails are typically focusing on in the offer follow-up.
Then, in Part 2 of this series, we’ll break down the simple 5P Framework that we use during the intensification sequence.
Later on, I’m going to show you some examples of the winning emails that really drive sales, revenue, and profits.
If you need some help and guidance doing this, click here.
I’m going to Hollywood, baby!
Stars, paparazzi, red carpet events… I’m in.
Who knows… maybe even an Academy Award. Or two.
I’m getting into the movie business!
At least that’s what I was told the other day while at Regal Cinemas.
That’s not a typo.
If you want to grow your sales, increase your refund rate.
Now, before you dismiss me as off my rocker, let me ask you a question.
Then I’ll show you how to do this.
Would you be willing to double your sales if it meant increasing your refund rate by 50%?
Before you answer, let’s see what would happen if you did…