11 Steps For Dominating Your Niche This Year

Part 2

Hey it’s Todd,

In Part 1 of this post, I gave you seven points to dominate your niche and knock over your biggest competitors by delivering superior marketing…

Today, I’m giving you the remaining five points from my 11-Point Competitor Analysis…

Remember, these are the SAME points I’ve used to help me craft dozens of multi-million dollar marketing campaigns.

Without further adieu, here they are for you:

7. Your Competitors’ Benefit Statements

Claims are statements associated with facts about the product or service…

Whereas benefits statements are more focused on what those claims mean for prospects. 

Meaning that they’ll be able to sleep later…

They’ll wake up with less back pain…

They’ll have a better relationship with their spouse or their partner.

Benefit statements are about what the product does for the prospect, not about the product features itself.

8. Their Deliverables

What comes with their main offer?

If it’s an info-product for example, are they giving videos?

Are they giving audios, PDFs, cheat sheets, worksheets, software, etc?

9. Their Price and Terms

Their price point and terms are incredibly important for you to note. Is the price point higher or lower than yours?

What are the specific terms?

Is there a payment plan?

A monthly fee?

Is it a lifetime subscription?

10. Their Premiums (AKA Bonuses)

Are they offering digital or physical premiums?

Do the premiums address an additional problem the prospect might have?

Do the premiums appear to provide any real value to prospects?

So many average marketers slap together bonuses because it’s what they think they’re “supposed to do”…

They key is offering premiums your prospects would actually pay money for. Often times prospects will buy your offer just to get their hands on one of your premiums.

Master this and your conversions can double, or even triple.

11. Their Risk Reversal

Does your competitor offer any guarantee? Is it a 30-day guarantee?

Is it a 100% money back guarantee?

Bottom line: is the guarantee compelling, and does it incentivize the prospect to buy?

Identifying these 11 points is a prerequisite for engineering a profitable marketing funnel!

If you want to knock it out of the park, don’t write a single line of copy until you’ve done this analysis.

Yes, this process takes time… and most average marketers simply aren’t willing to invest the effort.

And therein lies your advantage!

Invest time in doing this and you’ll see high conversions, more revenue, and ultimately… a chance at finally dominating your niche this year.

Enjoy,
-Todd

11 Steps For Dominating Your Niche This Year

Part 1

The easiest way for you to claim the title of “800 pound gorilla” in your niche is to obliterate your competitors

The best way to do that is to understand exactly how your competitors are communicating with prospects… so you can deliver superior marketing.

That’s why today I want to give you the first part of my 11-Point Competitor Analysis.

You’ll identify two things with this analysis:

A Different Way to Use Scarcity in Your Marketing

Today we’re getting knee deep with direct response marketing (as usual).

We’re going to be talking about the deep strategies, the deep tactics, we’re going to talk about the stuff that others just don’t touch on.

Plus, I’m going to be brutally honest with you about everything in this post.

Today’s post could be worth it’s digital weight in gold for you.

Do You Misuse This Potent Marketing Strategy?

Because today, I want to talk about what I feel is a misunderstanding, a misapplication of one of the most powerful marketing strategies that we have at our disposal.

Dave Chappelle’s Joke Secret = Smart Marketing

Dave Chappelle's Joke Secret = Smart Marketing

With a net worth of over $42 million, Dave Chappelle is one of the wealthiest comedians on the planet.

On Forbes’ top ten list of wealthiest comedians, he falls just behind Louis C.K., Chris Rock, and Jerry Seinfeld.

During a recent Netflix special Chappelle shared a rare glimpse into his approach to comedy and standup.