Stop Sounding Hype-y And Do This Instead

Marketing Chops, The Big Marketing Idea

Stop Marketing Like Everyone Else “The marketing itself doesn’t need to be that great, when you’ve got a great idea.”Todd Brown You know, the really interesting thing, man, is that we’ve all seen marketing, that is hype-y, hyperbolic, loaded with...

How Do You Get Your Prospects’ Attention In A Crowded Market?

Customer Acquisition, Marketing Chops

To Attract More Prospects, Learn To Differentiate Yourself From Your Competitors There’s a bunch of different ways or really a couple of different ways that you can differentiate in marketing. Number one, right off the bat, you could show up differently,...

Don’t Just Create A Better Ad… Do This Instead

Marketing Chops

Hands Down, It’s Better To Be Different Than It Is To Be “Better.” Hands down, bar none, it is better to be different than it is to be better. See, better doesn’t always get attention, but different does. “Why are you looking at...

Does Your Marketing Have A “Big Idea?”

Marketing Chops, The Big Marketing Idea

A Big Marketing Idea Is An Idea That Is Both Intellectually Interesting As Well As Emotionally Compelling What that means is that it resonates on an emotional level, it stirs emotions within your prospects, but it’s also an idea that is intriguing from an...

Does Your Product Have A Unique Mechanism?

Marketing Chops

Want More Customers? Then You Need A Unique Mechanism. This is a game changer. This is one of those game changers that when you get, this forever changed my marketing and today every piece of marketing I do is based on this principal. The principal that we’re...

11 Steps For Dominating Your Niche This Year

Customer Acquisition, Marketing Chops

Hey it’s Todd, In Part 1 of this post, I gave you seven points to dominate your niche and knock over your biggest competitors by delivering superior marketing… Today, I’m giving you the remaining five points from my 11-Point Competitor...