Todd Brown on The Low-Price vs. High-Price Debate

Customer Acquisition

Damian’s Note: Today, Todd shares his advice on how and when to use a low-price vs. high-price offer in your marketing campaign. As always, Todd’s approach goes beyond the basic ideas about pricing. I think this will bring you some needed clarity and...

3 Bitcoin Marketing Secrets

Copywriting, Customer Acquisition, Marketing Chops

Everybody and their brother is talking about Bitcoin. This is not an essay about making money from the “little coin”. Instead, we’re going to talk about what you can learn from the marketing of it. Take a look around the world of financial newsletter...

7 Marketing Actions For 2018

Marketing Chops

C’mon, is that not the ugliest Christmas sweater you’ve ever seen? The hairy chest… the belly protruding… it’s disgustingly glorious. Well, whether it’s an ugly Christmas sweater contest or marketing… I believe in going the...

This A-Level Copywriter Shoved Me!

Copywriting, Customer Acquisition, Marketing Chops

During my recent trip to Rancho Santana, Nicaragua I played bocce ball with three copywriting legends. A comment said to me while walking off the court has been on my mind since. I’m curious what you think. My teammate was Mark Ford. We were playing against...

What I’ll Teach My Daughters About Marketing

Marketing Chops

I have two teenage daughters. My hope is they become entrepreneurs. But I don’t think it’s likely. One is into dance and theater. The other, volleyball and science. I try to talk to them regularly about the benefits of having their own business. But we...