Google Robbing You of New Customers?

Customer Acquisition

Have you heard of the “Google Marketing Slap”? If you haven’t heard of it, it’s likely robbing you of a significant amount of new customer sales. Here’s how it works: Step 1: A prospect enters your marketing funnel. Step 2: They watch your video sales letter. Step 3:...

Are You Treating Your Business Like A Pet Or A Child?

Business Growth

I had a “solopreneur” mindset for a long time… I thought being a solopreneur was what was going to give me the result I was looking for. I thought it was the answer to the “lifestyle business”. I thought to myself: “I don’t want a team.” “I don’t...

Customer Acquisition

Business Growth, Customer Acquisition

When it comes to acquiring new customers, pro marketers think and operate very differently from amateur marketers. Here's how and why pro marketers are able to generate over 184% more profit... even while investing DOUBLE what amateurs do to acquire new...

A Different Way to Use Scarcity in Your Marketing

Marketing Chops

Today we’re getting knee deep with direct response marketing (as usual). We’re going to be talking about the deep strategies, the deep tactics, we’re going to talk about the stuff that others just don’t touch on. Plus, I’m going to be...

What Marketers Can Learn From Middle-Aged, Suburban Rappers

Marketing Chops

When I was in middle-school I used to break dance. Not well. But I’d throw on a little Run D.M.C. and “pop and lock” my little heart out. Fortunately, it was a short phase. Not the case for some. Take Honey G, for example. A white, middle-aged,...