Many marketers make the mistake of thinking that the job of their lead magnet is to simply generate the greatest number of opt-ins or leads… …and so they use an disconnected lead magnet. Really, the job of your lead magnet is to generate the right type of...
The first 350 to 800 words of your marketing message have a tremendous impact on your sales and your conversion rate… …and it can make or break whether prospects ever even see your offer let alone, buy it. Get those first words right… and you’ll make...
I’ve read virtually every recognized book on goal-setting… I’ve tried all kinds of software applications… It really wasn’t until I made this shift that the goal achieving process became manageable and successful for me. You might have a...
Is imprecise prospect perspective (IPP) murdering your conversions? IPP happens when a marketing funnel is built without taking into consideration the current feelings, perspective, attitude, and beliefs that prospects have toward their current circumstance, or...
In Part 1 of this blog post, I told you how Google helps your competitors steal your new customers from you if you trigger The Google Marketing Slap. The only way to prevent a Google Marketing Slap is with a Unique Mechanism™. A Unique Mechanism is nothing more than...
