Become A Student Of
When it comes to strategy and tactics, marketing strategy and marketing tactics, one of the things that I always teach my students and clients is you really want to become a student of strategy.
Marketing Strategy > Marketing Tactics
Strategy is, really, the big picture of what you want to see happen.
For example, let’s say, providing social proof, right?
That could be a marketing strategy.
You never want to market a commodity… You
Always Want To Market Your Own Unique Mechanism…
YOUR proprietary mechanism.
YOUR Unique Mechanism helps YOU stand apart from your competitors.
What’s an example of what are we talking about here?
Good Marketing Has A Positive Impact On Your Business
You know, it’s funny, man because I am really this kid from New Jersey.
I struggled in school…
I was diagnosed with a learning disability…
For Business Growth, Understand The Difference Between These Two Marketing Outcomes
This is a total game changer for any business owner when you get this and approach it the right way.
What I’m talking about here is the front end and the back end in your business.
And, let me first define what front end and back end is, and then I’m going to give you
the game changer that can radically speed the growth of your business.
If You’re An Entrepreneur, You Should Focus On Just This One Thing
You know, for me, there wasn’t really this one moment where everything fell into place.
I think that –
Maximum Customer Acquisition Requires A Change In Thinking
When it comes to customer acquisition, one of the healthiest things that you can do, one of the best things that you can do to help your business grow is instead of thinking like an entrepreneur or a business owner,
to think like an investor.
What do I mean by that?
Are You Making This Critical Marketing Mistake?
The big mistake, the major mistake, that a lot of entrepreneurs make is
they don’t approach the front end and the back end differently.
Meaning that to the typical, to the average entrepreneur, they look at marketing to generate customers and marketing to existing customers as the same.
In their mind, they don’t differentiate between the two.
This should be obvious…
But a lot of folks need this spelled out for them:
Following up with prospects who aren’t engaging with your content is
for conversion growth. key
A significant portion of our sales comes from prospects who we had to
strategically activate at the top of our marketing funnel…
This can take time, but if done wisely, these low-hanging fruits can be harvested for
huge gains in revenue.
This strategy is called
“non-responder follow-up”, which I’ll break down for you with some hypotheticals…
If you want to see higher conversions, then your audience is going to need to see an offer they can’t refuse…
I’ve never been one for selling myself short, but I’m all for upselling, cross-selling, and every-which-way-selling…And you do that with a great offer.
What I want you to understand right off the bat is that your offer is
more important than your copy.
The offer is 100 times more important than the words and phrases that you use to inform your prospect about the offer.
Remember the order of importance in direct-response marketing:
When it comes to achieving my biggest life goals and attaining the life of my dreams… I’ve tried every strategy.
I’ve tried every tool, every software, and every approach imaginable…
Today I’m taking you behind the scenes into my
simple strategy that allows me to consistently be productive and hit my massive goals.