MEPS: How Follow-up Drives Follow Through…

This should be obvious…

But a lot of folks need this spelled out for them:

Following up with prospects who aren’t engaging with your content is key for conversion growth.

A significant portion of our sales comes from prospects who we had to strategically activate at the top of our marketing funnel…

This can take time, but if done wisely, these low-hanging fruits can be harvested for huge gains in revenue.

This strategy is called “non-responder follow-up”, which I’ll break down for you with some hypotheticals…

Hopefully, you have prospects in your marketing funnel that are actively clicking on the links in your email, watching videos, or downloading your PDFs.

Whether you have tons of active prospects or very few, we all have prospects in our lists or marketing funnels that don’t click or engage with content they requested, right?

What’s critical to note is that non-responders should NOT be communicated with the same way as engaged responders!

Not only should non-responders not be communicated with the same, they also shouldn’t be even communicated within the same timeframe.

People that are actively engaged with your content, consuming your videos, and clicking your stuff should be moved through your funnel based on their engagement.

Those consuming video one today should get video two tomorrow, etc.

Non-responders should not be moved along with that same timeframe until they are engaged.

To properly engage these non-responders, lack of engagement with your marketing funnel content should trigger a separate sequence and messaging.

This is that what’s known as multiple engagement pads and sequences or MEPS.

MEPS is basically just dynamic funnel sequencing or, in other words, messaging dictated by the behavior and the actions of prospects.

Here’s how it works:

Let’s say you have a list of 10,000 people on your email list and you send out an email…

Now imagine 5,000 of those 10,000 people don’t open the email.

Then out of the 5,000 that did open the email 2,500 click the link.

Even further, out of the 2,500 that clicked only 1,000 of them purchased something.

Most novice marketers will just blast everyone with the same email… But the reality is, you now have FOUR segments:

1. Customers

2. People that click the link and didn’t buy

3. People that open the email and didn’t click

4. People that just didn’t open the email

You’d be sacrificing conversions by not sending out another communication to all those four segments the next day, right?

So, what’s the next move?

Often what we do for emails here at MFA is we will continue over several days to segment out the non-opens.

Once we get the results on how an email performed, the next day we’re going to send out a distinct type of communication to non-opens, the ones that opened but didn’t click, and the people that clicked but didn’t buy.

That may sound complicated, but today there are technologies like Infusionsoft that allow you to automate these dynamic funnels based on prospect behavior.

There’s no excuse for neglecting to follow up with non-responders based on how much or how little they’ve engaged with your funnel.

There’s a huge amount of revenue sitting on your table…

Just engineer your follow-up sequences wisely and watch more prospects turn into customers!

Enjoy,
-Todd

Become The “Godfather” Of Your Market

If you want to see higher conversions, then your audience is going to need to see an offer they can’t refuse…

I’ve never been one for selling myself short, but I’m all for upselling, cross-selling, and every-which-way-selling…And you do that with a great offer.

What I want you to understand right off the bat is that your offer is more important than your copy.

The offer is 100 times more important than the words and phrases that you use to inform your prospect about the offer.

Remember the order of importance in direct-response marketing:

1. List: Make sure you’re in front of the right crowd.

2. Offer: Presenting the marketplace with a rock-solid, superior, irresistible, no-brainer offer.

3. Copy: The narrative you build to convince, convert, and sell.

So, assuming that you’re in front of the right people, the next most important element is the offer.

And that offer is far more important than the copy.

It doesn’t mean that copy isn’t very important, but no matter how good the copy…

The offer can make or break any marketing funnel.

This is why the real product you’re “selling” prospects on is the offer.

And when you’re putting together your offer, the offer needs to be superior than your competitors’ offers.

You start by asking the questions:

What offers are your competitors are making to the marketplace?

What is the price point?

What are the premiums, terms, risk-reversals, and guarantee?

What is the timeframe?

And you leverage that to blow their offer out of the water!

It’s your job to put together an offer that makes your competitors say:

“How the heck are they doing that? That’s crazy!”

And to make prospects feel like…

“That’s an offer I can’t refuse. I would be nuts to pass that up!”

That’s how you become The Godfather of your market.

Your offer should give the prospect the perception that they’re getting incredible value; value worth far more than the investment required to get it.

Your job as a direct-response marketer in crafting and engineering a high-converting marketing funnel is to sweeten the offer as much as possible until it’s irresistible.

You do that by giving phenomenal lopsided value return.

It’s all about how much better each aspect of your offer is than your competitors’.

One of the best ways to do that is with an idea I mentioned above: the risk-reversal, or guarantee.

The offer with the biggest, baddest, boldest risk-reversal guarantee is usually the one that dominates the market.

Remember, a lot of marketers are timid when it comes to risk-reversal…

They use the weakest guarantee possible in fear of refunds.

But that’s their Achilles heel!

The reality is, yes, with a big, bold risk-reversal in your offer, sure, you will no doubt see an increase in refunds…

And honestly, if you’re not seeing a healthy amount of refunds… You’re probably not selling hard enough!

But mark my words…

With an insane offer delivering a phenomenal product that comes with a bold guarantee, your increase in sales will far exceed the slight bump in refunds.

So be bold, my friend…

And you’ll be the Don Corleone of your market in no time.

Enjoy,
-Todd

Revealed: Millionaire Strategy For Achieving Big Goals

(behind the scenes at my desk every morning)

When it comes to achieving my biggest life goals and attaining the life of my dreams… I’ve tried every strategy.

I’ve tried every tool, every software, and every approach imaginable…

Today I’m taking you behind the scenes into my simple strategy that allows me to consistently be productive and hit my massive goals.

Are You Treating Your Business Like A Pet Or A Child?

I had a “solopreneur” mindset for a long time…

I thought being a solopreneur was what was going to give me the result I was looking for.

I thought it was the answer to the “lifestyle business”.

I thought to myself:

“I don’t want a team.”

“I don’t want to have to manage people.”


“I don’t want a BIG monthly overhead.”

“I want a streamlined, lean, mean business where it’s me and one or two other people and everything is going to be great!”

Well, the reality is that for most entrepreneurs… 

Customer Acquisition

The Difference Between The Way Pro Marketers & Amateur Marketers Do It!

Customer Acquisition

When it comes to acquiring new customers, pro marketers think and operate very differently from amateur marketers. 

Here's how and why pro marketers are able to generate over 184% more profit... even while investing DOUBLE what amateurs do to acquire new customers. 

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The 3 Levels of Customer Acquisition Aggression

The number one topic shared here on the blog and discussed with clients at Marketing Funnel Automation is customer acquisition.

New customers are the lifeblood of your business. The online marketing game is all about acquiring those customers then getting them to spend more with you over the time of their patronage.

Simple, right?

However, there are three very different ways you can approach customer acquisition depending on where you are in your business and how serious you are about growing your revenues and profits.