Maximum Customer Acquisition Requires A Change In Thinking
When it comes to customer acquisition, one of the healthiest things that you can do, one of the best things that you can do to help your business grow is instead of thinking like an entrepreneur or a business owner,
to think like an investor.
What do I mean by that?
Are You Making This Critical Marketing Mistake?
The big mistake, the major mistake, that a lot of entrepreneurs make is
they don’t approach the front end and the back end differently.
Meaning that to the typical, to the average entrepreneur, they look at marketing to generate customers and marketing to existing customers as the same.
In their mind, they don’t differentiate between the two.
This should be obvious…
But a lot of folks need this spelled out for them:
Following up with prospects who aren’t engaging with your content is
for conversion growth. key
A significant portion of our sales comes from prospects who we had to
strategically activate at the top of our marketing funnel…
This can take time, but if done wisely, these low-hanging fruits can be harvested for
huge gains in revenue.
This strategy is called
“non-responder follow-up”, which I’ll break down for you with some hypotheticals…
If you want to see higher conversions, then your audience is going to need to see an offer they can’t refuse…
I’ve never been one for selling myself short, but I’m all for upselling, cross-selling, and every-which-way-selling…And you do that with a great offer.
What I want you to understand right off the bat is that your offer is
more important than your copy.
The offer is 100 times more important than the words and phrases that you use to inform your prospect about the offer.
Remember the order of importance in direct-response marketing:
When it comes to achieving my biggest life goals and attaining the life of my dreams… I’ve tried every strategy.
I’ve tried every tool, every software, and every approach imaginable…
Today I’m taking you behind the scenes into my
simple strategy that allows me to consistently be productive and hit my massive goals.
Here’s an “old school” mindset I learned from the legendary Jay Abraham…
It’s that you always want to communicate as an
advocate for your prospect.
Never fall in love with your product…
Never fall in love with your marketing…
Today I want to show you something that impacted the profitability of our company enormously…
This is a scientific marketing analysis you need to do
and pay extremely close attention to if you want to grow your profits… every single month
I’ve read virtually every recognized book on goal-setting…
I’ve tried all kinds of software applications…
It really wasn’t until I made
this shift that the goal achieving process became manageable and successful for me.
I had a “solopreneur” mindset for a long time…
I thought being a solopreneur was what was going to give me the result I was looking for.
I thought it was the answer to the “lifestyle business”.
I thought to myself:
“I don’t want a team.”
“I don’t want to have to manage people.”
“I don’t want a BIG monthly overhead.”
“I want a streamlined, lean, mean business where it’s me and one or two other people and everything is going to be great!”
Well, the reality is that for most entrepreneurs…