“Highest Converting Headline We’ve EVER Tested!”

Copywriting

Here’s a headline writing technique so incredibly effective, that I’m surprised more marketers aren’t using it… Here’s how it works: Simply write a headline that appears to be a testimonial… Then put it in quotes. Like I did for the subject line of this...

Prospects Buy When You Handle Their Baggage…

Copywriting

Today, I want to show something that could torpedo your conversions if you’re not careful… All marketing funnel messaging must begin with an understanding of the prospect’s relevant beliefs, opinions, attitudes, prejudices, and pre-conceptions as it...

The 350 Words That Reel In Your Buyers

Copywriting

The first 350 to 800 words of your marketing message have a tremendous impact on your sales and your conversion rate… …and it can make or break whether prospects ever even see your offer let alone, buy it. Get those first words right… and you’ll make...

I.P.P Murdering Your Conversions?

Copywriting

Is imprecise prospect perspective (IPP) murdering your conversions? IPP happens when a marketing funnel is built without taking into consideration the current feelings, perspective, attitude, and beliefs that prospects have toward their current circumstance, or...

This Marketing Copy Is CRAP!

Copywriting

You’ve no doubt seen this before… Likely yesterday. If not today already. Some shmuck’s marketing campaign packed with every adjective and outlandish claim possible to describe their product. This type of marketing copy is crap.  When I dove into...

Ok Folks… Let’s Get REAL.

Copywriting

Let’s talk about writing copy and being real. First and foremost, if you’re reading this, odds are you’re a direct response marketer or at least you understand the value of direct response marketing. The #1 Skill For Marketers I believe that copywriting...