Copywriting, Customer Acquisition, Marketing Chops
“The chance to peep and be a voyeur will drive new customers to spend more with you.” I shared that with a client while in Baltimore a few weeks ago. The room was filled with about a dozen marketers, copywriters, and media buyers. We were discussing how to...
Copywriting, Customer Acquisition, Marketing Chops
It’s no longer enough to just promise your prospects a slew of benefits in your marketing. Prospects have evolved… And your marketing needs to evolve as well. Today, because prospects are pounded with advertising and marketing messages, they want to know more...
Copywriting, Marketing Chops
When I was in my early twenties I was surrounded by a lot of surly characters. One, Greg, was a well-known drug dealer. Steroids, growth hormone, that sort of stuff. And, man, was he paranoid. Always thought his phone was being bugged. Even had a device connected to...