Imagine I’ve asked you to sell two cars for me…
One is a brand new 2018 gun-metal Jaguar F-Type coupe…
It’s gorgeous, fully loaded, and outfitted with every bell and whistle.
The other car is a discolored 1973 Volkswagen Thing…
163,000 miles with original parts and no air conditioning.
Oh, and it has a blown gasket.
My instructions to you…
Sell each car for $30,000.
Many marketers make the mistake of thinking that the job of their lead magnet is to simply generate the greatest number of opt-ins or leads…
…and so they use an disconnected lead magnet.
In Part 1 of this blog post, I told you how Google helps your competitors steal your new customers from you if you trigger The Google Marketing Slap.
The only way to prevent a Google Marketing Slap is with a Unique Mechanism™.
A Unique Mechanism is nothing more than the unique piece, part, component, aspect, process, or system behind your product or service which makes your product work.
Have you heard of the “Google Marketing Slap”?
If you haven’t heard of it, it’s likely robbing you of a significant amount of new customer sales.
Here’s how it works:
With a net worth of over $42 million, Dave Chappelle is one of the wealthiest comedians on the planet.
On Forbes’ top ten list of wealthiest comedians, he falls just behind Louis C.K., Chris Rock, and Jerry Seinfeld.
During a recent Netflix special Chappelle shared a rare glimpse into his approach to comedy and standup.
“The chance to peep and be a voyeur will drive new customers to spend more with you.”
I shared that with a client while in Baltimore a few weeks ago.
The room was filled with about a dozen marketers, copywriters, and media buyers.
We were discussing how to best increase the take-rate on their bump offers.
Most entrepreneurs aren’t bold enough to use these two words.
The ones who do will see an immediate lift in sales from their marketing campaigns.
Double, triple, even quadruple the number of sales you’re getting right now. No joke.
And, without changing anything else in your marketing campaign.
These two words work so well at increasing sales, legendary copywriters like Gene Schwartz and Gary Halbert relied on them with most of their marketing campaigns.
Even today, brilliant marketers like Russell Brunson, Frank Kern, Perry Belcher, and others use, these two words with a variety of their campaigns.
The question is… are YOU bold enough?
We shall see. 🙂
Ready for the two words?
Okay, here they are…
It’s no longer enough to just promise your prospects a slew of benefits in your marketing.
Prospects have evolved…
And your marketing needs to evolve as well.
Today, because prospects are pounded with advertising and marketing messages, they want to know more than just WHAT your product or service can do for them.
In Part 1 of this post series, I shared how we structure our follow-up email sequences… today we get to the good stuff with the intensification sequence.
Remember, the intensification sequence simply intensifies the offer and intensifies the desire for the offer.
In this intensification sequence, we usually use the 5P framework.