This Is The ONLY Job For Your Marketing

The Big Marketing Idea

What’s The Purpose Of Marketing? Peter Drucker, one of the greatest management gurus ever, said – “The job of marketing is to make selling superfluous, to make selling unnecessary.” Effective marketing makes selling practically unnecessary. This idea...

The Most Important Question When Marketing?

The Big Marketing Idea

Everything In Your Marketing Should Be Designed For One Purpose… Everything that we do, and say, and show, and present in your marketing campaign is designed to do one thing – And that one thing is establish that marketing thesis – is make sure that...

Stop Sounding Hype-y And Do This Instead

Marketing Chops, The Big Marketing Idea

Stop Marketing Like Everyone Else “The marketing itself doesn’t need to be that great, when you’ve got a great idea.”Todd Brown You know, the really interesting thing, man, is that we’ve all seen marketing, that is hype-y, hyperbolic, loaded with...

Does Your Marketing Have A “Big Idea?”

Marketing Chops, The Big Marketing Idea

A Big Marketing Idea Is An Idea That Is Both Intellectually Interesting As Well As Emotionally Compelling What that means is that it resonates on an emotional level, it stirs emotions within your prospects, but it’s also an idea that is intriguing from an...

The Murderer’s Marketing Criteria

The Big Marketing Idea

In Part 1 of The Murderer’s Marketing Criteria, we talked about what’s really needed to capture the attention of your prospects in 2018. You need to hit them on the head with a sledgehammer. Here in Part 2 I’m going to show you how some of the most...

The Murderer’s Marketing Criteria

The Big Marketing Idea

I want to show you the single most important thing about generating response with your marketing in 2018. Now, I’m not talking about some tactic, a new strategy, some whiz-bang app, or a plugin, or anything like that. This is much more foundational to your...