Copywriting, The Big Marketing Idea
I’m going to give you a glimpse into the evolution of a Big Marketing Idea. This is from the financial publishing world. In fact, this is from our friends over at Agora Financial. I want you to understand where it began. I want you to see how the copywriter came...
Customer Acquisition, Marketing Chops, The Big Marketing Idea
I’m going to Hollywood, baby! Stars, paparazzi, red carpet events… I’m in. Who knows… maybe even an Academy Award. Or two. That’s right… I’m getting into the movie business! At least that’s what I was told the other day...
Marketing Chops, The Big Marketing Idea
My younger daughter digs cooking. Me? Eating. But I’ve watched enough episodes of Hell’s Kitchen to be able to offer her some guidance. “Taste your food frequently as you’re cooking,” I tell her. “This way you can catch anything you...
Marketing Chops, The Big Marketing Idea
Frozen iguanas are falling from the trees here in Florida. It happens when the temperature drops. That’s how I got suckered into possibly caring for a dead reptile. He was about 3-feet long. Greenish-gray. And still as a statue. So I sprang into action. Some...