A Big Marketing Idea Is An Idea That Is Both Intellectually Interesting As Well As Emotionally Compelling
What that means is that it resonates on an emotional level, it stirs emotions within your prospects, but it’s also an idea that is intriguing from an intellectual level, an intellectual basis, and so it appeals to both the head and the heart.
It’s not just a logical intellectual idea, and it’s also not just some promise of benefits on purely emotional, it it is appealing to both the head and the heart.
I’m going to give you a glimpse into the evolution of a Big Marketing Idea.
This is from the financial publishing world. In fact, this is from our friends over at Agora Financial.
I want you to understand where it began. I want you to see how the copywriter came up with this incredible big marketing idea from a simple product, from a simple idea.
I also want to show you a mock lead that I wrote for this same promotion and the difference between my idea and lead, and the final idea for the actual promotion and lead that the copywriter for this promotion came up with.
Today in Part 1 I’ll show you my lead, and in Part 2 we’ll compare with the actual idea and lead that was used for this promotion.
I want you to see how much better his idea is than my idea and hence why his lead and promotion is ultimately that much better than mine.