Marketer’s Mind Memo – Issue #12

Marketer’s Mind Memo – Issue #12

Early last week I got a check in the mail from Wells Fargo for $150.  The letter said it was a redemption from a prior hold on my bank account. Only thing is... I've never had a bank account with Wells Fargo. So I called them.  "I believe this is a mistake. And I...

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Marketer’s Mind Memo – Issue #11

Marketer’s Mind Memo – Issue #11

I have a fancy grill on my back patio.I don't really know how to use it though. Not properly, at least. I've never been a good cook. Even with burgers and steaks on the grill, I always feel I'm one family BBQ away from serving black bricks or something raw...

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Marketer’s Mind Memo – Issue #10

Marketer’s Mind Memo – Issue #10

"One day, those 'cool' kids who're making fun of the 'nerdy' kids... will one day be working for them." My dad said that to me when I was in high school. He was right. Growing up I never took school seriously. I think a lot of it stemmed from my own insecurity. And my...

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Marketer’s Mind Memo – Issue #9

Marketer’s Mind Memo – Issue #9

Hey, hey... Greetings from South Florida... Over the past couple of weeks I've conducted dozens of one-on-one 90-day planning sessions with TOP ONE™ Clients. These are my top folks... A small "family" group of entrepreneurs on pace for over $300 million this year. And...

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The Power Of A Soft Offer

A Soft Offer does more than just decrease your prospect's perceived financial risk. The chance for your prospect to try the product before they pay for it also gives you the opportunity to generate the sale even if your prospect isn't yet 100% convinced. It gives you...

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