Marketing Strategist or Shiny-Object Chasing Tactician?
Become A Student Of Strategy When it comes to strategy and tactics, marketing strategy and marketing tactics, one of the things that I always teach my students and clients is you really want to become a student of strategy. Marketing Strategy > Marketing Tactics...
Stop Trying To Market Your Commodities
You never want to market a commodity… You Always Want To Market Your Own Unique Mechanism… YOUR proprietary mechanism. YOUR Unique Mechanism helps YOU stand apart from your competitors. What’s an example of what are we talking about here? If you’ve...
Stop Sounding Hype-y And Do This Instead
Stop Marketing Like Everyone Else “The marketing itself doesn’t need to be that great, when you’ve got a great idea.”Todd Brown You know, the really interesting thing, man, is that we’ve all seen marketing, that is hype-y, hyperbolic, loaded with...
Start Every Marketing Message Like This…
The Start Of Any Marketing Campaign, Any Marketing Message Boils Down To One Thing. The job of that start is to – Set the emotional hook. Meaning that, at the beginning of the campaign, at the beginning of a marketing message, the beginning of an ad, the job...
What Top Marketers Are Saying
