Smart Marketers Don’t Get Married

Smart Marketers Don’t Get Married

What feels good… and what’s best for us… are not always the same. As an entrepreneur, you need to be vigilant with who and what you fall in love with… Because the wrong marriage can kill your business. At some point or another, we almost all...
Frozen Iguana (or Dead)!

Frozen Iguana (or Dead)!

Frozen iguanas are falling from the trees here in Florida. It happens when the temperature drops. That’s how I got suckered into possibly caring for a dead reptile. He was about 3-feet long. Greenish-gray. And still as a statue. So I sprang into action. Some...
My marketing is now all “Open Source”

My marketing is now all “Open Source”

“We grew by openly sharing and swapping our best ideas. With radical transparency.” That’s how Bill Bonner, founder of Agora Inc., opened his talk at the 2017 Publisher’s Roundtable in Rancho Santana, Nicaragua. In a room filled with some of...
How To Grow Sales By Increasing Refunds

How To Grow Sales By Increasing Refunds

That’s not a typo. If you want to grow your sales, increase your refund rate. Now, before you dismiss me as off my rocker, let me ask you a question. Then I’ll show you how to do this. Would you be willing to double your sales if it meant increasing your...