The Next Marketing Breakthrough?

Customer Acquisition, Marketing Chops

I wish I did, but… I don’t know what the next big marketing breakthrough will be. Not yet. But I do know where it’ll be found. And it’s not in a new strategy or tactic. The big marketing breakthroughs always come from something else. To make...

These Marketing Hacks I Scribbled Down

Marketing Chops

Most new marketing tactics shared sound good, but are really garbage. A lot of the stuff posted on Facebook and other public forums is done to gratify the sharer’s ego and make them feel smart. Ignore those. Here are the “worthy of consideration”...

Harsh Phone Call

Marketing Chops

“It feels like a sales video. I don’t feel comfortable promoting it.” Words no marketer wants to hear about any campaign. Especially from a friend, fellow marketer, and potential BIG promotional partner. But that’s exactly what I heard on the...

Todd Brown on The Low-Price vs. High-Price Debate

Customer Acquisition

Damian’s Note: Today, Todd shares his advice on how and when to use a low-price vs. high-price offer in your marketing campaign. As always, Todd’s approach goes beyond the basic ideas about pricing. I think this will bring you some needed clarity and...

3 Bitcoin Marketing Secrets

Copywriting, Customer Acquisition, Marketing Chops

Everybody and their brother is talking about Bitcoin. This is not an essay about making money from the “little coin”. Instead, we’re going to talk about what you can learn from the marketing of it. Take a look around the world of financial newsletter...