This A-Level Copywriter Shoved Me!
During my recent trip to Rancho Santana, Nicaragua I played bocce ball with three copywriting legends. A comment said to me while walking off the court has been on my mind since. I’m curious what you think. My teammate was Mark Ford. We were playing against...
What I’ll Teach My Daughters About Marketing
I have two teenage daughters. My hope is they become entrepreneurs. But I don’t think it’s likely. One is into dance and theater. The other, volleyball and science. I try to talk to them regularly about the benefits of having their own business. But we...
5-Word Marketing Sentence
In a second I’m going to share a little five-word sentence. You’ll want to write it down and keep it in front of you whenever you’re putting together any marketing. It’ll help prevent you from rolling-out any duds. Today, there’s so much talk...
The Marketing Tale Of The Two Cars
“This is one of the most important… and most valuable marketing lessons I can share with you,” I said to David. We had just kicked-off his 15-week Apprenticeship Experience. We were on Zoom. And I was getting ready to show him some stuff on my...
What Top Marketers Are Saying
