Easiest Way To Double (Or Triple) Your Conversions

Customer Acquisition

Imagine I’ve asked you to sell two cars for me… One is a brand new 2018 gun-metal Jaguar F-Type coupe… It’s gorgeous, fully loaded, and outfitted with every bell and whistle. Value: $90,000. The other car is a discolored 1973 Volkswagen Thing…...

High Opt-in Rates Worthless (Without This)…

Customer Acquisition

Many marketers make the mistake of thinking that the job of their lead magnet is to simply generate the greatest number of opt-ins or leads… …and so they use an disconnected lead magnet. Really, the job of your lead magnet is to generate the right type of...

Google Helping Your Competitors Steal Your Customers?

Customer Acquisition

In Part 1 of this blog post, I told you how Google helps your competitors steal your new customers from you if you trigger The Google Marketing Slap. The only way to prevent a Google Marketing Slap is with a Unique Mechanism™. A Unique Mechanism is nothing more than...

Google Robbing You of New Customers?

Customer Acquisition

Have you heard of the “Google Marketing Slap”? If you haven’t heard of it, it’s likely robbing you of a significant amount of new customer sales. Here’s how it works: Step 1: A prospect enters your marketing funnel. Step 2: They watch your video sales letter. Step 3:...

Customer Acquisition

Business Growth, Customer Acquisition

When it comes to acquiring new customers, pro marketers think and operate very differently from amateur marketers. Here's how and why pro marketers are able to generate over 184% more profit... even while investing DOUBLE what amateurs do to acquire new...

Dave Chappelle’s Joke Secret = Smart Marketing

Customer Acquisition, Marketing Chops

With a net worth of over $42 million, Dave Chappelle is one of the wealthiest comedians on the planet. On Forbes’ top ten list of wealthiest comedians, he falls just behind Louis C.K., Chris Rock, and Jerry Seinfeld. During a recent Netflix special Chappelle...