I’m getting into the movie business. You coming?

Customer Acquisition, Marketing Chops, The Big Marketing Idea

I’m going to Hollywood, baby! Stars, paparazzi, red carpet events… I’m in. Who knows… maybe even an Academy Award. Or two. That’s right… I’m getting into the movie business! At least that’s what I was told the other day...

How To Grow Sales By Increasing Refunds

Customer Acquisition

That’s not a typo. If you want to grow your sales, increase your refund rate. Now, before you dismiss me as off my rocker, let me ask you a question. Then I’ll show you how to do this. Would you be willing to double your sales if it meant increasing your...

The Next Marketing Breakthrough?

Customer Acquisition, Marketing Chops

I wish I did, but… I don’t know what the next big marketing breakthrough will be. Not yet. But I do know where it’ll be found. And it’s not in a new strategy or tactic. The big marketing breakthroughs always come from something else. To make...

Todd Brown on The Low-Price vs. High-Price Debate

Customer Acquisition

Damian’s Note: Today, Todd shares his advice on how and when to use a low-price vs. high-price offer in your marketing campaign. As always, Todd’s approach goes beyond the basic ideas about pricing. I think this will bring you some needed clarity and...

3 Bitcoin Marketing Secrets

Copywriting, Customer Acquisition, Marketing Chops

Everybody and their brother is talking about Bitcoin. This is not an essay about making money from the “little coin”. Instead, we’re going to talk about what you can learn from the marketing of it. Take a look around the world of financial newsletter...

This A-Level Copywriter Shoved Me!

Copywriting, Customer Acquisition, Marketing Chops

During my recent trip to Rancho Santana, Nicaragua I played bocce ball with three copywriting legends. A comment said to me while walking off the court has been on my mind since. I’m curious what you think. My teammate was Mark Ford. We were playing against...