Show Prospects These 4 Things And They’ll Buy
With the myriad of “marketing formulas” available to the modern marketer, what’s often forgotten are the answers to four simple, but critical questions. These MUST be communicated if your aim is to get prospects buying: QUESTION #1: “Alright, so what does it...
1 Secret from a Senior Copywriter
Ryan McGrath is a copywriting stud. There’s no other way to say it. His name and achievements hang on the wall at 808 St. Paul Street in Baltimore, Maryland… the headquarters of one of the biggest direct response companies in existence. It’s not there to identify him...
Writing Copy For Facebook Ads
The list of Facebook’s prohibited advertising words, phrases, topics, and themes feels like it’s growing by the day. Not too mention, their spoken and unspoken advertising terms: No claims… no promises… no big benefit statements… no results-based proclamations… no...Why Marketing is NOT the Same as Selling
I don’t like selling… There’s a massive difference between marketing and selling. Being a great salesperson doesn’t mean you’re a great marketer. Being a great marketer doesn’t mean you are a great salesperson. Most of the best...
What Top Marketers Are Saying
