Today I want to show you something that impacted the profitability of our company enormously… This is a scientific marketing analysis you need to do every single month and pay extremely close attention to if you want to grow your profits… It’s called RFM, which...
Here’s a headline writing technique so incredibly effective, that I’m surprised more marketers aren’t using it… Here’s how it works: Simply write a headline that appears to be a testimonial… Then put it in quotes. Like I did for the subject line of this...
Imagine I’ve asked you to sell two cars for me… One is a brand new 2018 gun-metal Jaguar F-Type coupe… It’s gorgeous, fully loaded, and outfitted with every bell and whistle. Value: $90,000. The other car is a discolored 1973 Volkswagen Thing…...
Today, I want to show something that could torpedo your conversions if you’re not careful… All marketing funnel messaging must begin with an understanding of the prospect’s relevant beliefs, opinions, attitudes, prejudices, and pre-conceptions as it...
This is one of the slickest and savviest ways to increase your order form completion (and boost your sales) without changing anything else. It’s a tactic I call “The Mock Coupon Code”. Let’s say your product is $997, but you’re giving a special offer of $497 today....
